2024 WRAPPED

Here we are again - it’s that time of year when we start thinking about the new year and the exciting plans awaiting us in 2025. But before we get ahead of ourselves, let’s take a moment to reminisce and appreciate the incredible milestones that 2024 brought us. So, without further ado, here is Oldstrom’s 2024 recap!

 

THE YEAR OF NEWNESS:

In response to the competitive nature of the fashion industry, we diversified our portfolio to bring a unique point of differentiation and fresh energy to the agency. This year we welcomed Edblad, Glas, Vivere and Isabelle Blanche to our lineup. Watching these individual brands grow over the past year has been so rewarding. Their distinct aesthetics have infused a sense of innovation and provided a competitive edge in the marketplace.

 

POSITIVE MARKET REACTIONS:

There’s no denying that 2024 was a year of uncertainty across the fashion landscape. The economic, environmental and socio-cultural instabilities created a volatile market. Despite this, we’re proud to share the outstanding reception to MeiMeiJ’s debut season in stores! Our contemporary Italian brand thrived in the UK market, with the SS24 collection receiving exceptional commercial success.

 

SUCCESSFUL SCOOPS:

No year-end recap would be complete without a nod to our seasonal appearances at Scoop. The trade show provided an invaluable platform to showcase our brands, strengthen relationships with our community, and connect with exciting new prospects. A standout moment this year was when Valérie Khalfon stole the show during the SS25 Scoop season, earning widespread acclaim. Seeing our clients resonate with our brands as much as we do is always a deeply fulfilling achievement.

 

OLDSTROM GOES TO IRELAND:

This year we hosted our very first-ever showroom popup in Ireland! The team had a hugely productive trip, meeting with our Irish clients on their home turf and showcasing some of our exclusive collections. We also conducted in-store visual merchandising training for local retailers, further strengthening our relationships. The trip was a resounding success, and it’s always a pleasure connecting with our Oldstrom community across the pond.

 

PROUD PRESS DAYS:

Amid our busy wholesale seasons, we hosted two buzzing Press Days at our Shoreditch showroom. Welcoming members of the press, stylists and influencers, we offered an exclusive preview of our upcoming collections. These events are always a highlight, allowing us to connect in person with the wider Oldstrom network and continue growing our community!  The turnout of both events were a hit, with a combined reach of 5.6 million - a result we are incredibly proud of!

 

WINNER WINNER:

This one may be our proudest moment of the year: Edblad was nominated as Best New Jewellery Brand of the Year, and Oldstrom itself was nominated for best agency of the year at the Boutique Magazine Star Awards. We could not be more delighted with the outcome as we walked away with not one, but two wins! Ending the year on such a high note has been deeply gratifying, and we’re endlessly grateful for the unwavering support of our community.

Here’s to a fruitful 2024 and cheers to a prosperous 2025!

OLDSTROM CHRISTMAS GIFT GUIDE 2024

Unwrap the magic of style this season of giving with our curated Christmas gift guide - a chic selection of fashion-forward finds guaranteed to dazzle your nearest and dearest.

 

THE TRENDY ONE

These are the unique pieces that will keep the fashion-obsessed people in your life looking fabulous and staying ahead of the trends.

1. Isabelle Blanche Coat 2. Bitte Kai Rand Coat 3. Glas Eyewear Chain 4. Kennel & Schmenger Greta flats in Rosso 5. Edblad - Gallant Necklace, Gallant Earrings and Gallant Ring 6. GLAS Eyewear Elara reading glasses

 

FOR THE TIMELESS

We love investing in chic, high-quality items that will stand the test of time and we know that you do too! So here are a few of our favourites from the current season’s collections.

1. Caroline Svedbom Paloma Earrings 2. Caroline Svedbom Lily Necklace 3. Vivere - Adele Blazer and Vivienne Trousers 4. Sand Copenhagen Cashmere Coat 5. Kennel & Schmenger Cleo loafers 6. Dea Kudibal Jasmina Blouse 7. Van Kukil Reese sweater 8. Karl Donoghue Mittens

 

READY FOR THE OUTDOORS

From the path to the pub - we’ve got you covered. Stay adventurous. Stay chic.

1. BRGN Duskregn Short Trench 2. GLAS Eyewear Chloe Sunglasses 3. Bitte Kai Rand Fukkura trousers 4. BRGN Black High Boots 5. Campomaggi Kura Backpack

 

THE LIFE OF THE PARTY

For the glamorous, social butterflies and the life of the party this Christmas- these are the stand out styles that will get heads turning!

1. Dea Kudibal Olivia Jacket 2. Isabelle Blanche Dress 3. Caroline Svedbom Diana Earrings 4. Kennel & Schmenger Greta flats in Schwarz 5. Campomaggi Afrodite Bag 6. Valérie Khalfon Sequin Gilet

 

STOCKING FILLERS

AN INSPIRATIONAL 48 HOURS AT CPHFW

Exploring CIFF trade show, an evening with the Dea Kudibal team and trend spotting at the CPHFW shows…

The Oldstrom team outside of CIFF trade show.

We had such a wonderful time in Copenhagen this week, attending CIFF · Copenhagen International Fashion Fair, where our brands MEIMEIJ, Isabelle Blanche, Edblad & Co, Campomaggi, BRGN and BITTE KAI RAND were exhibiting.

Oldstrom sales executives- Gemma and Freya at the Edblad jewellery stand.

As well as exploring the trade show, meeting with brands and customers, and attending a showcase event hosted at the beautiful Dea Kudibal showroom, we also had time to get lots of style inspiration from the runway shows and amazing street style looks!

As our Director Caroline told Drapers: "It is very inspiring to be here. It is a melting pot of fashion – you get a full 360 of fashion [due to the trade show and catwalks taking place at the same time] and it is very inclusive that way.”

We can't wait to return to Copenhagen for the next edition of the show!

Read the full article here: https://lnkd.in/evsbFr2p

WHAT TO WEAR: WIMBLEDON EDITION

What to wear to Wimbledon - The Oldstrom style guide.

Chic, stylish, smart, effortlessly cool- this is the vibe we would want to give off if we were fortunate enough to be court-side next week.

If you have managed to snag yourself a ticket and you want to be the best-dressed spectator this Wimbledon season, then you will definitely want to take a look at the Oldstrom style guide below.

 

Although there is no specific dress code for women at Wimbledon, smart dress is encouraged meaning a suit would be a go-to choice. We would also recommend sticking to a light and airy colour palette.

This Dea Kudibal combination: Zinsa jacket, Carita trousers and Cristana shirt is smart, clean and crisp with a subtle and cool twist.

 

Hopefully, we will continue to be blessed with gorgeous sunny weather for the event, in which case you will need to plan your outfit accordingly.

A linen jumpsuit, dress or set will be light and comfortable for a day outside in the heat, while a big pair of sunglasses can double up as a sun protector and as a style statement.

 

A blazer is always recommended for any event in the UK, just in case the temperature drops… and no one does classic blazers better than Sand Copenhagen!

Complete your look with fun, summery accessories like the Ocean Pearl Earrings from the Caroline Svedbom Resort collection, along with a big stack of matching bracelets of course.

 

EVERYTHING WE HAVE BEEN UP TO IN MAY

In-store events, exciting new collections, a showcase in Milan and a road trip to Scotland. Take a look at everything we have been up to in May over on our socials and in the highlights below.

AN EXCLUSIVE SHOPPING EVENT

Caroline and Beanie were thrilled to be a part of the exclusive shopping event at the lovely Moda Rosa Boutique, back at the beginning of May.

It was such a wonderful event showcasing Oldstrom brands including Dea Kudibal, Valérie Khalfon and Caroline Svedbom.

WINTER 24 AND PRE-SPRING 25 COLLECTIONS

This month we have been introducing our customers to beautiful new collections from both Dea Kudibal and Mei MeiJ. Both collections include transitional pieces that will help to refresh rails between the Christmas and early New Year period.

A TRIP TO MILAN

Caroline and Julie got to preview the Mei MeiJ Pre-spring 25 collection during a flying, 24-hour trip to Milan. They also managed to fit in a little sight-seeing and of course, stopped long enough to sit and enjoy some pizza and Aperol Spritz.

A SCOTTISH ROAD TRIP

Lois and Julia spent a week up in Scotland, visiting our lovely stockists and lots of new stores. It was a very productive trip and the girls thoroughly enjoyed their time up in such a beautiful part of the UK.

A 20TH ANNIVERSARY CELEBRATION!

The team at Gunnel’s Fashion Marbella had their 20th Anniversary this May. They celebrated the milestone in the best way possible, with a big party including a presentation from Caroline Svedbom and a fabulous, multi-brand fashion show.

Caroline was excited to attend the event in Marbella and saw so many of our brands highlighted throughout the day!

OLDSTROM AW24 PRESS DAY

On the 24th of April, we hosted our AW24 press day at our showroom in Shoreditch!

It was such a wonderful day showcasing the latest collections from all of our beautiful brands including Edblad, GLAS Eyewear, Campomaggi, Dea Kudibal, Mei MeiJ, Bitte Kai Rand, Sand Copenhagen, Caroline Svedbom and Van Kukil.

An exciting guest list including key press, influencers and stylists, all brought the best vibes to the event and made the day a joy to host!

 

We look forward to doing it all again at the end of the SS25 season 😊

OLDSTROM - MOTHER'S DAY GIFT GUIDE

Make her feel extra special this Mother’s Day 💐 (With help from the Oldstrom gift guide).

Celebrate your Mum this Mother's Day with gifts as special as she is!

The Oldstrom team have pulled together our best suggestions for spoiling your Mother on this special day. Browse through the list below for some shopping inspiration.

 

THE FAIL SAFE GIFT

A guaranteed winner - The popular Christanadea Blouse from Dea Kudibal is a classic white shirt with a fun twist.

 

THE GIFT THAT’S A LITTLE BIT OUT OF THE ORDINARY

Give your mum the gift of a stylish accessory that will also protect her, with the bestselling Kiara blue light frames from GLAS Eyewear. Choose from a range of colours to tailor the frame specifically to your mum’s style.

 

THE GIFT FOR THE FASHIONABLE AND PRACTICAL MUM

The Heeled Chelsea Boot from BRGN comes in both brown and black colour ways. These shoes are super stylish, comfortable and lightweight and are made in real leather with waterproof and breathable membrane. What more could a Mum ask for?!

 

THE EXCLUSIVE GIFT

Just launched online, exclusively for Mother’s Day, The Mini Zara Bracelet from Caroline Svedbom is a timeless symbol of appreciation, making it the perfect Mother's Day gift. 

 

THE MEANINGFUL GIFT

Show your Mum just how much she means to you with the ‘Forever Yours Sweater’ from Odd Molly.

A beautiful Spring knit with a heartfelt message.

 

THE TRENDY GIFT

The Beverly Studs from Edblad are a statement piece that will quickly become a favourite for both everyday wear and festive occasions. What better way to show your Mum you love her than with these trendy, heart shaped earrings.

Oldstrom Christmas Gift Guide 2023

The Oldstrom team have been getting excited when thinking ahead to Christmas! We wanted to share some of the items we would love to find under the tree, just in case you needed some inspiration ahead of your festive shopping sprees.

 

FOR HER

This Clorissa Coat in Oyster Grey from Dea Kudibal is a gift that she will treasure for years and years.

The cosiest of knits from Odd Molly.

You can’t go wrong with jewellery! We love this Gold Plated Ring with Amethyst from Carré Jewellery.

 

The Agnese cross-body bag with rivets is a beautiful, classic gift option from Campomaggi.

 

FOR HIM

Treat him to a 100% waterproof and super stylish Sludd Coat in Dark Navy from BRGN.

Easy, premium quality pieces from Sand Copenhagen like the Pre State Shirt in Medium Blue.

A cooler gift than Sheep Inc… we haven’t seen it!

Real leather accessories that just get better with wear!

The Giove Backpack from Campomaggi is a super sleek option.

 

SECRET SANTA

Make the receiver of your gift feel super special this Christmas with a personalised gift like this keyring from Campomaggi.

A practical and fun gift, with multiple colour combo’s to choose from- The Scarf from Sheep Inc.

A bestseller from BRGN- The Solregn Cap.

The perfect way to store your jewellery pieces- Caroline Organiser from Caroline Svedbom.

 

PETS

Your pet deserves a present too this Christmas and there is nothing cuter than a Dog Coat from BRGN.

It's sparkle season!

These are all of our favourite styles from the Caroline Svedbom Soirée collection that we will be rocking all festive party season!

The Soirée collection from Caroline Svedbom has launched in stores and online. A capsule collection full of sparkling, stand-out pieces to take you through the festive season and beyond.

To celebrate this exciting launch, we wanted to share some of our favourite pieces from the collection and how we would style them.

All clothing items pictured are from the Dea Kudibal Anniversary collection, shoes are from Kennel & Schmenger and bags are from Campomaggi- all available now.

Lydia Long Earrings/ Golden Shadow, Aurelia Bracelet/ Silk Combo and Lydia Cocktail Ring/ Golden Shadow- Caroline Svedbom, Tullipi NS Dress- Dea Kudibal, Celestina in Black Leather- Campomaggi, Dallas Boots- Kennel & Schmenger.

Zara Necklace/Crystal, Mini Drop Bracelet/ Mulberry Red, Lydia Cocktail Ring/ Mulberry Red and Light Rose- Caroline Svedbom, Cristobelli Blazer, Octavie Top, Cametti Trousers- Dea Kudibal and Mona Heels- Kennel & Schmenger.

Zara Necklace/Crystal, Aurelia Bracelet/ Silk Combo and Lydia Cocktail Ring/ Golden Shadow- Caroline Svedbom, Operina Jacket, Isibella Trousers- Dea Kudibal, Hasni Bag in Brandi Laminated Leather- Campomaggi and Mona Heels- Kennel & Schmenger.

Let us know which is your favourite look- 1, 2 or 3?

OUR TOP 5 AW21 DEA KUDIBAL ITEMS

The days are turning shorter and colder. We turn to our cosy knitted jumpers, and padded coats, to keep us nice and warm. Our wardrobes gradually become filled with darker tones and autumnal colours, ready for the new season.

Today, we explore our favourite top 5 pieces from Dea Kudibal, in order to give you some inspiration.

STACY - TRELLIS BLUE - 15-0721

Our first runner up is the Stacy in Trellis Blue. A blouse with volume sleeves and teardrop opening at the front. The pattern is elegant, and one of which will make you stand out from the crowd. Stacy is the perfect blouse for an evening outfit. We recommend styling it with a trouser suit for a formal classy look or leather trousers if you are feeling more daring. On the other hand, if you are looking for a more casual look, we recommend tucking this shirt into a pair of nice flared Jeans paired with some chunky sunglasses and white trainers.

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VERA - LAVENDER - 63-0721

The weather becoming colder only means one thing…. Layers, layers and more layers! Layering is an art form. It gives you the freedom to be able to be creative and completely transform any outfit. Some items are harder to layer than others. However, vests, such as the Vera vest, not only will keep you warm, due to it having been knitted, but is perfect to layer over any type of blouse, dress or long sleeve top.

Working with layers means you have the opportunity to incorporate a variety of different colours and patterns which compliment one another.

CARDI - LAVENDER - 59-0721
For days, where the weather is slightly colder, we exchange our vests for the knit cardigan with balloon sleeves, for that extra warmth. Cardigans are a must in every wardrobe. The buttons on the cardigan, give you more freedom in regards to how you style your outfit. Can experiment with having all the buttons done up, to having just one done up or none at all.

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VIOLA DRESS - TRELLIS BLUE - 34-0721

No matter the season, Maxi dresses will always be a must in our wardrobes. During the winter months, we may choose to layer these with long knee-high boots and jumpers. The Viola Long dress has an adjustable drawstring collar. The dress also has cutlines and a lot of ruffles.

NATE - NAVY BLUE 11-0721

To finalize our top 5 items from AW21, we have the Nate Navy blue shirt with high cuffs, standing collar and hidden placket. Nothing says sophistication more than a stretch silk satin shirt like this one.

Dea Kudibal - Taking care of your premium silk

Designed and created by the designer herself, Dea Kudibal stretched her creative flair from a young age, being brought up by a family of artists. In 2003 the brand started by selling beautiful silk scarves and quickly developed into a beautiful clothing line. The signature stretch silk quality, combined with ethnic prints and handmade details makes this brand a must-have!

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The stretch silk quality has become a signature for Dea Kudibal and while most silk is recommended to be dry clean only, Dea Kudibal’s luxury and high quality, along with the great durability has made the stretch silk super easily maintainable, you can simply machine wash all Dea Kudibal Silks! If you choose to machine wash then do so on a slow silk setting at a maximum of 30 degrees, always best to wash with cold water!

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However, if you choose to hand wash the pure stretch silk do so at a maximum of 40 degrees to not damage the silk. When doing so always make sure there is no bleach in the detergents and that it is suitable for silk fabrics. It is very important to make sure that you turn your silk inside out and do not scrub or stretch the silk while wet, this can result in the silk stretching and losing its shape. Instead of scrubbing to get the stains out we say leave the garment in the water to soak for up to 30 minutes, this is plenty of time to release all dirt and oils from the fabric.

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Wet silk is super fragile and will stretch if hung on a hanger so to dry the silk garments best to lay them flat and air dry. If you wish to speed up the drying process lay the silk garment flat in between 2 cotton towels this way they will help absorb the moisture from the silk.

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Once dry, do not iron the silk, the heat will damage the soft fabric fibers. The high quality of the Dea Kudibal silk means you shouldn’t need to iron the garment however If there are some stubborn wrinkles you wish to remove then steaming slowly in a downwards motion will relax the silk fibers and even out any wrinkles, soon as that is done your Dea Kudibal silk garments will be looking fresh and new ready!



SS20 Previews - Dea Kudibal

Dea Kudibal was founded in 2003 with a collection of exclusive scarves and shawls made from vintage fabrics. Spring 2008 saw the launch of the first Dea Kudibal clothing line with feminine prints, playful colors and flattering silhouettes as the brands DNA. The stretch silk quality has become a signature for Dea Kudibal. The luxury of the quality, along with the great durability has made the stretch silk an essential part of every collection. Each season new unique and exclusive prints are designed with love in Copenhagen, where we had the privilege to enjoy the first preview of the gorgeous SS20 collection - ‘The Artist Collection’ which also introduced the use of the best quality viscose and cotton for the first time.

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