Having recently hired our own in house photographer, we headed to Hampstead Heath to shoot some content for one of our brands, VK Cashmere for their AW21 collection lookbook. As sustainability is at the heart of the brand’s identity, we focused on capturing earthy tones and a love and closeness to nature.
BEHIND THE SCENES
Tomorrow Denim fills a gap in an emerging market for effortless, easy-to-wear fashion with a green conscience.
For every new season the collections are created for the fast growing group of intelligent women who demand to know more about the processes and realities behind the clothes that they wear
Tomorrow offer the highest possible honour within Sustainable Denim for the green hearted and are the first to be certified by both the Nordic Swan ecolabel and EU ecolabel.
Tomorrow works with premium Italian fabrics from Isco and produce in their own factory which promotes gender neutrality – they invest in the community offering a supportive environment, fare wages and healthy working conditions for all employees.
Tomorrow strive to empower Women in the workforce, not just by recruiting, but rather by implementing training programs to develop and promote women to higher positions. The Tomorrow mission is simple: to prove that great styles and a sustainable mindset go hand in hand.
Tomorrow also offer unique transparency with their sustainable production by certifying each denim product with a serial number allowing the buyer with a green conscience to trace their denim garments throughout the process and to see/ feel that they are making a safer purchase for people and the planet.
The Tomorrow woman is an urban woman who makes conscious choices in all facets of life. She does not have a certain age but the common denominator is that she has an attitude about the products she surrounds herself with. She wants to know the content of the product, where it is produced and by whom. She does not compromise on quality and demands that beautiful design and sustainability go together.
DEA KUDIBAL AW18 A GRAPHICAL SYMPHONY - ARRIVES INTO STORES THIS WEEK! GORGEOUS AUTUMNAL COLOURS AND PRINTS IN THE PERFECT TOPS AND DRESS SHAPES.
