AW25 COLOUR GUIDE

As we are about to embark on an exciting AW25 season, Oldstrom has curated our very own colour guide inspired by WGSN x Coloro trend report for the season. 

The report highlights themes of wellness, sustainability, creativity and technology as consumer drivers of these colours. Our AW25 collections seamlessly incorporate the key colour themes identified by WGSN, reflecting the latest trends in a vibrant and cohesive palette. Now, let’s dive into how each piece embodies these carefully curated hues, bringing fresh energy and style to your buying selection this season.

 

FUTURE DUSK

Pictured: 1. MeiMeiJ. 2. BITTE KAI RAND. 3. & 4. Dea Kudibal.

Individuality protrudes as a key theme for 2025. Creative and innovative, Future Dusk brings a dynamic newness to the plate for this season. This colour “aligns with themes of moving from darkness to light, dusk to dawn, preparing us for new horizons”. This dreamscape palette adds a elegant and rich touch to our collections this season.

 

CELESTIAL YELLOW

With a new year presenting itself as a year full of optimism, it makes sense that our next key colour is celestial yellow. Proposing a glow of positive harmony, “it is reminiscent of the moon, the stars and the sun, and connects with the search for reassurance and guidance as people look to spirituality, astrology and astronomy in times of uncertainty”. Celestial yellow is most striking in our crystal accents from Caroline Svedbom’s Dreamscape collection, bringing bright hopeful energy to the new season.

 

CHEERY LACQUER

A maturing of the cherry red trend sees cherry lacquer manifesting in AW25. This powerful pantone has a more luxurious appeal with “a seductive quality that taps into our deepest desires, taboos and pleasures as a form of radical escapism and self-empowerment”. We’re irresistibly drawn to the rich allure of cherry lacquer, an undeniably captivating shade that adds depth and vibrancy to every piece in our collections.

 

TRANSFORMATIVE TEAL

Ending off with a colour that taps into the comfort of nostalgia. This teal blue evokes feelings of warmth and sentimentality, “it has an undercurrent of soft joy and innocence brought on by memories, aligning with the rise of kindults and nostalgic sentiments reimagined among Gen Z”. It is clear that this retro blue is emerging as a captivating standout in our AW25 collections, commanding attention with its bold and timeless allure.

GUIDE TO COPENHAGEN

2025 - the year of newness! As the AW25 season approaches, Copenhagen presents itself as an attractive hub for new opportunities. On that note, Oldstrom has created a fresh guide to Copenhagen from where to stay to where to eat - this is a must save post.

 

BAKERIES ON BAKERIES

Denmark is infamous for its first-class patisseries, and a trip to Copenhagen would not be complete without testing out their universally-loved sweet treats. The Creative Director of one of Copenhagen’s most renowned bakeries, Hart Bageri, says that; “There’s a deep connection between culture and food, especially baked goods in Denmark, and it’s a country that empowers you to enjoy a conversation with a colleague, friend or family member over a shared treat”. Here are our top bakeries you need to try:

 

EATS

Sticking to the theme of food, our next category is where to eat! Copenhagen is the Nordic city with the most Michelin star restaurants and has an up and coming street food scene. Not to mention the Danes are known for having some of the highest quality fresh fish and organic produce, making Copenhagen the ultimate foodie Mecca. From open-sandwiches to high dining - this is where we recommend:

 

WHERE TO STAY

We all know fashion never sleeps (but we do) and after the chaos of Copenhagen you need a place to rest your head. Oldstrom has tried and tested these boutique hotels and we can confirm that you will be in good hands. Explore places to stay:

 

FIKA:


In typical Scandi style, we had to include the best coffee spots to take a moment for Fika. Fika is a traditional cultural practice originating from Sweden that means to take a moment to appreciate life, check in with friends and family, typically with a coffee in hand. Copenhagen has a variety of first class breweries across the city, it was tough but we managed to narrow down coffee shops that are worth a visit:

Please do let us know if you try any of our recommendations. Happy buying!

2024 WRAPPED

Here we are again - it’s that time of year when we start thinking about the new year and the exciting plans awaiting us in 2025. But before we get ahead of ourselves, let’s take a moment to reminisce and appreciate the incredible milestones that 2024 brought us. So, without further ado, here is Oldstrom’s 2024 recap!

 

THE YEAR OF NEWNESS:

In response to the competitive nature of the fashion industry, we diversified our portfolio to bring a unique point of differentiation and fresh energy to the agency. This year we welcomed Edblad, Glas, Vivere and Isabelle Blanche to our lineup. Watching these individual brands grow over the past year has been so rewarding. Their distinct aesthetics have infused a sense of innovation and provided a competitive edge in the marketplace.

 

POSITIVE MARKET REACTIONS:

There’s no denying that 2024 was a year of uncertainty across the fashion landscape. The economic, environmental and socio-cultural instabilities created a volatile market. Despite this, we’re proud to share the outstanding reception to MeiMeiJ’s debut season in stores! Our contemporary Italian brand thrived in the UK market, with the SS24 collection receiving exceptional commercial success.

 

SUCCESSFUL SCOOPS:

No year-end recap would be complete without a nod to our seasonal appearances at Scoop. The trade show provided an invaluable platform to showcase our brands, strengthen relationships with our community, and connect with exciting new prospects. A standout moment this year was when Valérie Khalfon stole the show during the SS25 Scoop season, earning widespread acclaim. Seeing our clients resonate with our brands as much as we do is always a deeply fulfilling achievement.

 

OLDSTROM GOES TO IRELAND:

This year we hosted our very first-ever showroom popup in Ireland! The team had a hugely productive trip, meeting with our Irish clients on their home turf and showcasing some of our exclusive collections. We also conducted in-store visual merchandising training for local retailers, further strengthening our relationships. The trip was a resounding success, and it’s always a pleasure connecting with our Oldstrom community across the pond.

 

PROUD PRESS DAYS:

Amid our busy wholesale seasons, we hosted two buzzing Press Days at our Shoreditch showroom. Welcoming members of the press, stylists and influencers, we offered an exclusive preview of our upcoming collections. These events are always a highlight, allowing us to connect in person with the wider Oldstrom network and continue growing our community!  The turnout of both events were a hit, with a combined reach of 5.6 million - a result we are incredibly proud of!

 

WINNER WINNER:

This one may be our proudest moment of the year: Edblad was nominated as Best New Jewellery Brand of the Year, and Oldstrom itself was nominated for best agency of the year at the Boutique Magazine Star Awards. We could not be more delighted with the outcome as we walked away with not one, but two wins! Ending the year on such a high note has been deeply gratifying, and we’re endlessly grateful for the unwavering support of our community.

Here’s to a fruitful 2024 and cheers to a prosperous 2025!

OLDSTROM'S CHRISTMAS WISHLIST

“What do you want this Christmas?”

Curating your own Christmas Wishlist has no one-size-fits-all formula. So to inspire your own Wishlist, we’re sharing what’s topping or team’s holiday dreams this year. From practical picks to fun indulgences, there is something for everyone!

 

FREYA’S PICK

Pictured: Sand Furi Jacket

 

MIA’S PICK

Pictured: Edblad Flowy Bangle in Gold

 

JULIE’S PICK

Pictured: Bitte Kai Rand Lacquer Long Coat

 

LOIS’ PICK

Pictured: BRGN Hiking Boots

 

CAROLINE’S PICK

Pictured: Edblad Flowy Bangle in Steel

 

LUCY’S PICK

Pictured: Campomaggi Bella Di Notte Rhinestone Bag

 

BEANIE’S PICK

Pictured: Caroline Svedbom Rosita Earrings in Gold

 

SINEAD’S PICK

Pictured: Isabella Blanche Sequin Blazer in Black

 

We hope your Wishlist has inspired you to find the perfect gift for you and your loved ones! Here’s to a season filled with joy, warmth, and unforgettable moments.

Happy Holidays from Team Oldstrom! x

SVEDBOM SEEN ON

We’re here with another roundup of Caroline Svedbom sparkling on our incredible influencers — bringing endless inspiration to our Oldstrom community.

Our muses are lighting up the season in Caroline Svedbom’s signature pieces that are perfect for this occasion season… from everyday glam to unforgettable nights.

@styleandmakaroni

 
 
 
 
 
 
 
 
 

Elevate your festive season looks with the elegance of Caroline Svedbom - perfect for every celebration, from holiday parties to special occasions that call for a touch of brilliance. Which look is your favourite?

OLDSTROM CHRISTMAS GIFT GUIDE 2024

Unwrap the magic of style this season of giving with our curated Christmas gift guide - a chic selection of fashion-forward finds guaranteed to dazzle your nearest and dearest.

 

THE TRENDY ONE

These are the unique pieces that will keep the fashion-obsessed people in your life looking fabulous and staying ahead of the trends.

1. Isabelle Blanche Coat 2. Bitte Kai Rand Coat 3. Glas Eyewear Chain 4. Kennel & Schmenger Greta flats in Rosso 5. Edblad - Gallant Necklace, Gallant Earrings and Gallant Ring 6. GLAS Eyewear Elara reading glasses

 

FOR THE TIMELESS

We love investing in chic, high-quality items that will stand the test of time and we know that you do too! So here are a few of our favourites from the current season’s collections.

1. Caroline Svedbom Paloma Earrings 2. Caroline Svedbom Lily Necklace 3. Vivere - Adele Blazer and Vivienne Trousers 4. Sand Copenhagen Cashmere Coat 5. Kennel & Schmenger Cleo loafers 6. Dea Kudibal Jasmina Blouse 7. Van Kukil Reese sweater 8. Karl Donoghue Mittens

 

READY FOR THE OUTDOORS

From the path to the pub - we’ve got you covered. Stay adventurous. Stay chic.

1. BRGN Duskregn Short Trench 2. GLAS Eyewear Chloe Sunglasses 3. Bitte Kai Rand Fukkura trousers 4. BRGN Black High Boots 5. Campomaggi Kura Backpack

 

THE LIFE OF THE PARTY

For the glamorous, social butterflies and the life of the party this Christmas- these are the stand out styles that will get heads turning!

1. Dea Kudibal Olivia Jacket 2. Isabelle Blanche Dress 3. Caroline Svedbom Diana Earrings 4. Kennel & Schmenger Greta flats in Schwarz 5. Campomaggi Afrodite Bag 6. Valérie Khalfon Sequin Gilet

 

STOCKING FILLERS

STATEMENT SEASON

We cannot escape these statement styles…

From statement ring stacks to eye-catching earrings and the perfect detail-rich necklaces, Edblad offers the hero pieces that will transform your look this season.

Look no further for your chunky jewellery inspiration - our very own Oldstrom community of influencers and stylists have got you covered! We are delighted to showcase these trend-setting looks that highlight the best of Edblad’s collection, curated by fashion-forward voices you can trust.

 

Pictured: Lumi Earrings in Gold

 

Pictured: Flowy Bangle in Steel

 

Pictured: Maxi Flowy Earrings in Gold

 

Pictured: Redondo Earrings in Steel

 

Pictured: Flowy Ring in Gold

 

Pictured: Flowy Bangle in Steel

 

Pictured: Milky Studs in Gold and Maxi Ivy Necklace in Gold

 

Pictured: The Agatha Set in Gold and Red

 

Pictured: Flowy Bangle in Gold

Without a doubt, Edblad is the ultimate destination for your fashion jewellery pieces. Get inspired by this season’s must have icons!

SS25 PRESS DAY

As we try to cling onto the end of the warmer days, we found ourselves gifted with a surprisingly sunny Autumn afternoon - the perfect setting for our SS25 Press Day.

The dream team. ❤️

It was a privilege to showcase collections from Bitte Kai Rand, Caroline Svedbom, Campomaggi, Edblad, Sand Copenhagen and Van Kukil to our community of press, stylists and influencers. The vibrant energy of the day matched our guests who joined us to explore the newness in our SS25 collections ahead of the season.

The day was elevated by a pampering experience from Shoreditch Nails as we hosted a pop up nail bar in our showroom for an extra special treat for our guests.

We truly appreciate everyone that attended our SS25 Press Day as we love connecting and making memories with our Oldstrom community. 

We are so excited for what lies ahead for our incredible brands and the Oldstrom family!

SS25 TREND RECAP: A GUIDE TO THE SEASON'S MUST-HAVES

As the curtain closes on SS25 fashion weeks from Copenhagen to London and Paris, we’re buzzing with fresh inspiration for next season. With so many standout moments on the runways, we’ve curated our top trend picks that are set to define the fashion landscape. 

Romantic reverie

The boho-chic movement, catapulted back into the spotlight by Chloé’s AW24 show, continues its reign in SS25—and we're loving it! Think romantic ruffles, dreamy silhouettes, and light fabrics that exude effortless femininity. Simone Rocha, Loewe, and of course, Chloé embraced this free-spirited aesthetic in their collections.

You can find this romantic aesthetic in our very own Isabelle Blanche SS25 collection, where bohemian is woven into the brand's very DNA.

BLAZERS ON BLAZERS


Structured shoulders and exquisite suiting dominated this season. This trend took form through both oversized cuts and form-fitting styles alike. We saw that The Row, Saint Lauren and Nina Ricci embraced the versatility of power dressing on their catwalks.

For those who seek timeless sophistication, our suiting brand Sand Copenhagen appreciates quiet luxury, perfect cuts, and modernity. With its flawless tailoring, Sand Copenhagen is your go-to for sharp, statement-making suiting.

Butter yellow

The undisputed colour of SS25? Butter yellow.

This creamy, sun-soaked hue dominated collections from Loewe, Jacquemus, Gucci, and Paloma Wool, emerging as the new neutral for Spring. It’s a shade that exudes optimism, perfect for a season where authenticity and joy are at the forefront of fashion.

Scandinavian brand Bitte Kai Rand embraces this uplifting palette in their High Summer 2025 collection. Their design DNA is epitomised by relaxed fits, colour and soft, textured fabrics. Butter yellow never looked so effortless.

Chic shoes

Vintage-inspired slingbacks and pumps strutted down the catwalks, adding a touch of timeless elegance to SS25. Pointed toes and rich red hues were key accents in shows such as Bottega Veneta and Saint Laurent, perfectly complementing the season's power dressing looks.

Emulate this trend with Kennel & Schmenger, a brand renowned for its craftsmanship and dedication to blending comfort with high-end aesthetics. Step into style without sacrificing ease.

Step into SS25 with confidence as you explore these runway-approved trends with our Oldstrom brands that offer a unique blend of timeless style and modern flair.


For more on our latest trend-setting brands, feel free to reach out to us: info@oldstrom.com.

CAROLINE SVEDBOM - A ROYAL FAVOURITE

They say diamonds are a girl's best friend - but have you heard that Caroline Svedbom is a Royal’s best friend?

It comes at no surprise that Caroline Svedbom’s exquisite designs are loved by the Swedish Royal family. Handmade in Greece by expert craftsmen with Swarovski elements, these luxurious designs are not only visually exquisite but are ensured to be of the highest quality. 

 

“Precise attention is given to the artisanal handmade technique until perfection.” - Caroline Svedbom

 

Most recently, Caroline Svedbom jewellery was showcased at the Norwegian royal wedding, where it was worn by the bride, Princess Martha Louise herself, and her wedding party.

The Princess officially tied the knot with Californian shaman, Durek Ferret, at the Hotel Union in Geiranger on the 31st August 2024. The wedding was a three day extravaganza that was filled with gorgeous designs from Norwegian fashion designer, Tina Steffenakk Hermansen.

The stunning Swarovski crystals added a touch of elegant sparkle to compliment the royal looks and enhanced the glamour of the joyous occasion.

 

Discover more of Caroline Svedbom here!

AN INSPIRATIONAL 48 HOURS AT CPHFW

Exploring CIFF trade show, an evening with the Dea Kudibal team and trend spotting at the CPHFW shows…

The Oldstrom team outside of CIFF trade show.

We had such a wonderful time in Copenhagen this week, attending CIFF · Copenhagen International Fashion Fair, where our brands MEIMEIJ, Isabelle Blanche, Edblad & Co, Campomaggi, BRGN and BITTE KAI RAND were exhibiting.

Oldstrom sales executives- Gemma and Freya at the Edblad jewellery stand.

As well as exploring the trade show, meeting with brands and customers, and attending a showcase event hosted at the beautiful Dea Kudibal showroom, we also had time to get lots of style inspiration from the runway shows and amazing street style looks!

As our Director Caroline told Drapers: "It is very inspiring to be here. It is a melting pot of fashion – you get a full 360 of fashion [due to the trade show and catwalks taking place at the same time] and it is very inclusive that way.”

We can't wait to return to Copenhagen for the next edition of the show!

Read the full article here: https://lnkd.in/evsbFr2p

THAT'S A WRAP ON ANOTHER SCOOP TRADE SHOW!

That's a wrap on another successful SCOOP!

From the 14th to the 16th of July we showcased a selection of our brands' SS25 collections at the trade show in Kensington Olympia including: Caroline Svedbom, Edblad, GLAS, Bitte Kai Rand and Valérie Khalfon, as well as launching two new exciting brands as part of the Oldstrom family: Isabelle Blanche and Vivere.

It was great to see so many of our existing clients, chat with some new faces and experience the love and excitement for our brands!

We look forward to returning to SCOOP for the AW25 edition next February.

WHAT TO WEAR: WIMBLEDON EDITION

What to wear to Wimbledon - The Oldstrom style guide.

Chic, stylish, smart, effortlessly cool- this is the vibe we would want to give off if we were fortunate enough to be court-side next week.

If you have managed to snag yourself a ticket and you want to be the best-dressed spectator this Wimbledon season, then you will definitely want to take a look at the Oldstrom style guide below.

 

Although there is no specific dress code for women at Wimbledon, smart dress is encouraged meaning a suit would be a go-to choice. We would also recommend sticking to a light and airy colour palette.

This Dea Kudibal combination: Zinsa jacket, Carita trousers and Cristana shirt is smart, clean and crisp with a subtle and cool twist.

 

Hopefully, we will continue to be blessed with gorgeous sunny weather for the event, in which case you will need to plan your outfit accordingly.

A linen jumpsuit, dress or set will be light and comfortable for a day outside in the heat, while a big pair of sunglasses can double up as a sun protector and as a style statement.

 

A blazer is always recommended for any event in the UK, just in case the temperature drops… and no one does classic blazers better than Sand Copenhagen!

Complete your look with fun, summery accessories like the Ocean Pearl Earrings from the Caroline Svedbom Resort collection, along with a big stack of matching bracelets of course.

 

EVERYTHING WE HAVE BEEN UP TO IN MAY

In-store events, exciting new collections, a showcase in Milan and a road trip to Scotland. Take a look at everything we have been up to in May over on our socials and in the highlights below.

AN EXCLUSIVE SHOPPING EVENT

Caroline and Beanie were thrilled to be a part of the exclusive shopping event at the lovely Moda Rosa Boutique, back at the beginning of May.

It was such a wonderful event showcasing Oldstrom brands including Dea Kudibal, Valérie Khalfon and Caroline Svedbom.

WINTER 24 AND PRE-SPRING 25 COLLECTIONS

This month we have been introducing our customers to beautiful new collections from both Dea Kudibal and Mei MeiJ. Both collections include transitional pieces that will help to refresh rails between the Christmas and early New Year period.

A TRIP TO MILAN

Caroline and Julie got to preview the Mei MeiJ Pre-spring 25 collection during a flying, 24-hour trip to Milan. They also managed to fit in a little sight-seeing and of course, stopped long enough to sit and enjoy some pizza and Aperol Spritz.

A SCOTTISH ROAD TRIP

Lois and Julia spent a week up in Scotland, visiting our lovely stockists and lots of new stores. It was a very productive trip and the girls thoroughly enjoyed their time up in such a beautiful part of the UK.

A 20TH ANNIVERSARY CELEBRATION!

The team at Gunnel’s Fashion Marbella had their 20th Anniversary this May. They celebrated the milestone in the best way possible, with a big party including a presentation from Caroline Svedbom and a fabulous, multi-brand fashion show.

Caroline was excited to attend the event in Marbella and saw so many of our brands highlighted throughout the day!

BEYOND THE BLUE

The sun is finally out, summer is just around the corner and we have the perfect jewellery collection to complement your warmer weather outfits - The Resort 2024 collection from Caroline Svedbom.

Anemone Grande Necklace / Crystal, Anemone Ring / Golden Shadow

Dive into the depths of this year’s Resort Collection “Beyond the Blue”, a beautiful collection that celebrates the Mediterranean beauty of the Greek Islands.

Greek Eye Statement Earrings / Crystal + Aquamarine

Evita Super Petite Bracelet /Aquamarine & Crystal, Siri Bangle / Aquamarine

A luxurious collection with a bohemian feel, Beyond the Blue Includes a mixture of easy-to-style pieces as well as statement designs inspired by vintage jewellery trends and photoshoots in Vogue. The collection also includes a new signature colour called "Sky Ignite".

Top left: Calanthe Necklace / Sky Combo, Mini Drop Necklace / Sky Ignite

Top Right: Mini Carolina Ring / Sky Combo, Mini Drop Ring / Sky Ignite

Bottom Left: Calanthe Bracelet / Sky Combo, Mini Drop Bracelet / Sky Ignite

Bottom Right: Mini Delia Earrings / Sky Combo, Calanthe Necklace / Sky Combo, Mini Drop Necklace / Sky Ignite

Explore the brand and the new collection: https://lnkd.in/df_ZxJ3E

Mirella Grande Earrings / Rainbow Combo

OLDSTROM AW24 PRESS DAY

On the 24th of April, we hosted our AW24 press day at our showroom in Shoreditch!

It was such a wonderful day showcasing the latest collections from all of our beautiful brands including Edblad, GLAS Eyewear, Campomaggi, Dea Kudibal, Mei MeiJ, Bitte Kai Rand, Sand Copenhagen, Caroline Svedbom and Van Kukil.

An exciting guest list including key press, influencers and stylists, all brought the best vibes to the event and made the day a joy to host!

 

We look forward to doing it all again at the end of the SS25 season 😊

TECHNICAL, 100% WATERPROOF FASHIONWEAR

BRGN takes on a fresh look for Spring 2024 with NEW check and denim fabrics, as well as variations on the popular trench coat style.

Duskregn Short Trench Coat - Sand

Founded on the principle that you do not need to sacrifice style when it comes to rainwear, BRGN designs all-weather products that are built to last, and carefully designed by people who truly “know” rain.

Duskregn Maxi Trench Coat - Denim Blue

All BRGN products are waterproof, windproof and breathable and are made with 100% recyclable and biodegradable fabrics.

Skyet Coat - Check

With hidden technical fixtures and fashion-forward designs, BRGN allows their customers to dress functionally and fashionably in all sorts of weather. These key design elements include magnetic fastenings, hidden hoods, taped seams and reflective trims.

Monsun Coat - Taupe

April showers … 🌦️ No problem!

THE AW24 - END OF SEASON ROUND-UP

The start of 2024 was a super busy period for the Oldstrom team - Another successful selling season of showroom appointments, trade shows, brand visits and road trips. But now we have had a moment to rest and reflect on everything we have achieved, we wanted to highlight some of the most exciting events of the last few months.

Take a look at what we have been up to recently over on our socials and in the highlights below.

LAUNCHING GLAS EYEWEAR AT TOP DRAWER

Back in January, we attended our first trade show of the year, launching a very exciting new brand as part of the Oldstrom portfolio - the premium eyewear brand GLAS Eyewear. We also took our popular Swedish jewellery brand Caroline Svedbom to the show and showcased their beautiful Spring and Summer collections. This was a great way for us to jump into the new selling season with momentum and introduce the new GLAS brand to UK customers.

MEETING BITTE AND MICHAEL KAI RAND

At the beginning of the year, Julie and Freya travelled to Copenhagen for the AW24 kick-off meeting with Bitte Kai Rand. On this trip, they got the chance to meet the founders- Bitte and Michael, (Who we have to say are the loveliest people ever) as well as preview the new collection at the brand’s head office. A very fun and insightful trip overall and they can’t wait to visit again for the SS25 kick-off.

SCOOP TRADESHOW - AW24 EDITION

In February, we were back at Scoop, showing off all of the amazing new collections from our brands: Caroline Svedbom, BRGN, Bitte Kai Rand and Sand Copenhagen. We also took this opportunity to launch Edblad Jewellery to our customers and new potential buyers. The Swedish jewellery brand was a massive hit, with everyone loving the chunky, trendy, statement style of jewellery that Edblad is known for. (We love being able to offer customers new, unique and exciting product offerings!)

ROAD-TRIPPING AROUND IRELAND

At the beginning of April, Julia and Freya took Oldstrom on the road, visiting 36 stores in various towns all around Ireland. From Dublin to Kilkenny to Cork to Galway, the girls visited key existing stockists like Ellen B, Venezuela, Gallery 9 and Macbees, as well as introduced themselves to new, potential buyers and stores.

Key takeaways from the trip and all of the lovely chats they had along the way include a very positive reaction to the first season of Mei MeiJ, with stores experiencing great feedback on the brand and great initial sell-through. Another super positive product category for Ireland was accessories, with stores selling current brands very well and looking to introduce new names like Edblad and GLAS Eyewear to the mix.