AW25 COLOUR GUIDE

As we are about to embark on an exciting AW25 season, Oldstrom has curated our very own colour guide inspired by WGSN x Coloro trend report for the season. 

The report highlights themes of wellness, sustainability, creativity and technology as consumer drivers of these colours. Our AW25 collections seamlessly incorporate the key colour themes identified by WGSN, reflecting the latest trends in a vibrant and cohesive palette. Now, let’s dive into how each piece embodies these carefully curated hues, bringing fresh energy and style to your buying selection this season.

 

FUTURE DUSK

Pictured: 1. MeiMeiJ. 2. BITTE KAI RAND. 3. & 4. Dea Kudibal.

Individuality protrudes as a key theme for 2025. Creative and innovative, Future Dusk brings a dynamic newness to the plate for this season. This colour “aligns with themes of moving from darkness to light, dusk to dawn, preparing us for new horizons”. This dreamscape palette adds a elegant and rich touch to our collections this season.

 

CELESTIAL YELLOW

With a new year presenting itself as a year full of optimism, it makes sense that our next key colour is celestial yellow. Proposing a glow of positive harmony, “it is reminiscent of the moon, the stars and the sun, and connects with the search for reassurance and guidance as people look to spirituality, astrology and astronomy in times of uncertainty”. Celestial yellow is most striking in our crystal accents from Caroline Svedbom’s Dreamscape collection, bringing bright hopeful energy to the new season.

 

CHEERY LACQUER

A maturing of the cherry red trend sees cherry lacquer manifesting in AW25. This powerful pantone has a more luxurious appeal with “a seductive quality that taps into our deepest desires, taboos and pleasures as a form of radical escapism and self-empowerment”. We’re irresistibly drawn to the rich allure of cherry lacquer, an undeniably captivating shade that adds depth and vibrancy to every piece in our collections.

 

TRANSFORMATIVE TEAL

Ending off with a colour that taps into the comfort of nostalgia. This teal blue evokes feelings of warmth and sentimentality, “it has an undercurrent of soft joy and innocence brought on by memories, aligning with the rise of kindults and nostalgic sentiments reimagined among Gen Z”. It is clear that this retro blue is emerging as a captivating standout in our AW25 collections, commanding attention with its bold and timeless allure.

GUIDE TO COPENHAGEN

2025 - the year of newness! As the AW25 season approaches, Copenhagen presents itself as an attractive hub for new opportunities. On that note, Oldstrom has created a fresh guide to Copenhagen from where to stay to where to eat - this is a must save post.

 

BAKERIES ON BAKERIES

Denmark is infamous for its first-class patisseries, and a trip to Copenhagen would not be complete without testing out their universally-loved sweet treats. The Creative Director of one of Copenhagen’s most renowned bakeries, Hart Bageri, says that; “There’s a deep connection between culture and food, especially baked goods in Denmark, and it’s a country that empowers you to enjoy a conversation with a colleague, friend or family member over a shared treat”. Here are our top bakeries you need to try:

 

EATS

Sticking to the theme of food, our next category is where to eat! Copenhagen is the Nordic city with the most Michelin star restaurants and has an up and coming street food scene. Not to mention the Danes are known for having some of the highest quality fresh fish and organic produce, making Copenhagen the ultimate foodie Mecca. From open-sandwiches to high dining - this is where we recommend:

 

WHERE TO STAY

We all know fashion never sleeps (but we do) and after the chaos of Copenhagen you need a place to rest your head. Oldstrom has tried and tested these boutique hotels and we can confirm that you will be in good hands. Explore places to stay:

 

FIKA:


In typical Scandi style, we had to include the best coffee spots to take a moment for Fika. Fika is a traditional cultural practice originating from Sweden that means to take a moment to appreciate life, check in with friends and family, typically with a coffee in hand. Copenhagen has a variety of first class breweries across the city, it was tough but we managed to narrow down coffee shops that are worth a visit:

Please do let us know if you try any of our recommendations. Happy buying!

2024 WRAPPED

Here we are again - it’s that time of year when we start thinking about the new year and the exciting plans awaiting us in 2025. But before we get ahead of ourselves, let’s take a moment to reminisce and appreciate the incredible milestones that 2024 brought us. So, without further ado, here is Oldstrom’s 2024 recap!

 

THE YEAR OF NEWNESS:

In response to the competitive nature of the fashion industry, we diversified our portfolio to bring a unique point of differentiation and fresh energy to the agency. This year we welcomed Edblad, Glas, Vivere and Isabelle Blanche to our lineup. Watching these individual brands grow over the past year has been so rewarding. Their distinct aesthetics have infused a sense of innovation and provided a competitive edge in the marketplace.

 

POSITIVE MARKET REACTIONS:

There’s no denying that 2024 was a year of uncertainty across the fashion landscape. The economic, environmental and socio-cultural instabilities created a volatile market. Despite this, we’re proud to share the outstanding reception to MeiMeiJ’s debut season in stores! Our contemporary Italian brand thrived in the UK market, with the SS24 collection receiving exceptional commercial success.

 

SUCCESSFUL SCOOPS:

No year-end recap would be complete without a nod to our seasonal appearances at Scoop. The trade show provided an invaluable platform to showcase our brands, strengthen relationships with our community, and connect with exciting new prospects. A standout moment this year was when Valérie Khalfon stole the show during the SS25 Scoop season, earning widespread acclaim. Seeing our clients resonate with our brands as much as we do is always a deeply fulfilling achievement.

 

OLDSTROM GOES TO IRELAND:

This year we hosted our very first-ever showroom popup in Ireland! The team had a hugely productive trip, meeting with our Irish clients on their home turf and showcasing some of our exclusive collections. We also conducted in-store visual merchandising training for local retailers, further strengthening our relationships. The trip was a resounding success, and it’s always a pleasure connecting with our Oldstrom community across the pond.

 

PROUD PRESS DAYS:

Amid our busy wholesale seasons, we hosted two buzzing Press Days at our Shoreditch showroom. Welcoming members of the press, stylists and influencers, we offered an exclusive preview of our upcoming collections. These events are always a highlight, allowing us to connect in person with the wider Oldstrom network and continue growing our community!  The turnout of both events were a hit, with a combined reach of 5.6 million - a result we are incredibly proud of!

 

WINNER WINNER:

This one may be our proudest moment of the year: Edblad was nominated as Best New Jewellery Brand of the Year, and Oldstrom itself was nominated for best agency of the year at the Boutique Magazine Star Awards. We could not be more delighted with the outcome as we walked away with not one, but two wins! Ending the year on such a high note has been deeply gratifying, and we’re endlessly grateful for the unwavering support of our community.

Here’s to a fruitful 2024 and cheers to a prosperous 2025!

OLDSTROM'S CHRISTMAS WISHLIST

“What do you want this Christmas?”

Curating your own Christmas Wishlist has no one-size-fits-all formula. So to inspire your own Wishlist, we’re sharing what’s topping or team’s holiday dreams this year. From practical picks to fun indulgences, there is something for everyone!

 

FREYA’S PICK

Pictured: Sand Furi Jacket

 

MIA’S PICK

Pictured: Edblad Flowy Bangle in Gold

 

JULIE’S PICK

Pictured: Bitte Kai Rand Lacquer Long Coat

 

LOIS’ PICK

Pictured: BRGN Hiking Boots

 

CAROLINE’S PICK

Pictured: Edblad Flowy Bangle in Steel

 

LUCY’S PICK

Pictured: Campomaggi Bella Di Notte Rhinestone Bag

 

BEANIE’S PICK

Pictured: Caroline Svedbom Rosita Earrings in Gold

 

SINEAD’S PICK

Pictured: Isabella Blanche Sequin Blazer in Black

 

We hope your Wishlist has inspired you to find the perfect gift for you and your loved ones! Here’s to a season filled with joy, warmth, and unforgettable moments.

Happy Holidays from Team Oldstrom! x

EVERYTHING WE HAVE BEEN UP TO IN MAY

In-store events, exciting new collections, a showcase in Milan and a road trip to Scotland. Take a look at everything we have been up to in May over on our socials and in the highlights below.

AN EXCLUSIVE SHOPPING EVENT

Caroline and Beanie were thrilled to be a part of the exclusive shopping event at the lovely Moda Rosa Boutique, back at the beginning of May.

It was such a wonderful event showcasing Oldstrom brands including Dea Kudibal, Valérie Khalfon and Caroline Svedbom.

WINTER 24 AND PRE-SPRING 25 COLLECTIONS

This month we have been introducing our customers to beautiful new collections from both Dea Kudibal and Mei MeiJ. Both collections include transitional pieces that will help to refresh rails between the Christmas and early New Year period.

A TRIP TO MILAN

Caroline and Julie got to preview the Mei MeiJ Pre-spring 25 collection during a flying, 24-hour trip to Milan. They also managed to fit in a little sight-seeing and of course, stopped long enough to sit and enjoy some pizza and Aperol Spritz.

A SCOTTISH ROAD TRIP

Lois and Julia spent a week up in Scotland, visiting our lovely stockists and lots of new stores. It was a very productive trip and the girls thoroughly enjoyed their time up in such a beautiful part of the UK.

A 20TH ANNIVERSARY CELEBRATION!

The team at Gunnel’s Fashion Marbella had their 20th Anniversary this May. They celebrated the milestone in the best way possible, with a big party including a presentation from Caroline Svedbom and a fabulous, multi-brand fashion show.

Caroline was excited to attend the event in Marbella and saw so many of our brands highlighted throughout the day!

OLDSTROM AW24 PRESS DAY

On the 24th of April, we hosted our AW24 press day at our showroom in Shoreditch!

It was such a wonderful day showcasing the latest collections from all of our beautiful brands including Edblad, GLAS Eyewear, Campomaggi, Dea Kudibal, Mei MeiJ, Bitte Kai Rand, Sand Copenhagen, Caroline Svedbom and Van Kukil.

An exciting guest list including key press, influencers and stylists, all brought the best vibes to the event and made the day a joy to host!

 

We look forward to doing it all again at the end of the SS25 season 😊

PLAN YOUR VISIT TO SHOREDITCH

OUR SHOWROOM

Oldstrom Agency- 77 Leonard Street, Shoreditch, London, EC2A 4QS

We have created a vibrant, centrally located showroom, with a friendly and relaxed atmosphere to ensure our clients can experience products in person and as a result, fully appreciate their value.

Nearest tube and train stations: Old Street, Shoreditch High Street and Liverpool Street Station.

WHERE TO EAT

in Shoreditch, the options for drinking and dining out are truly endless. Below are just a couple of our current top recommendations.

The Clove Club

The clove club is a relaxed fine dining restaurant set in the historic rooms of the Grade II-listed Shoreditch town hall.

Led by chef-patron Isaac Mchale, they serve a seasonal tasting menu featuring modern, elegant dishes. The Cove Club places a great emphasis on sourcing the best produce the British Isles has to offer, showcased in dishes inspired by Isaac’s culinary memories and travels.

Llama Inn

Chef Erik Ramirez brings his Pisco disco from New York to The Hoxton hotel’s rooftop.

The Llama Inn is a freewheeling, modern approach to Peruvian cooking, with an exciting menu of ceviche, small plates, sharing dishes, natural wine and standout cocktails.

Open Wednesday to Sunday for lunch and dinner, Llama Inn is a full dining experience for any occasion.

WHERE TO STAY

Below we have listed two premium, local hotels that are a short-walks distance from our showroom and are both conveniently located for exploring the East London area.

One Hundred Shoreditch

The social heart of Shoreditch- This independent hotel is situated in a key position along Shoreditch High Street and is home to six restaurants and bars, including a rooftop bar and terrace with panoramic views over East London.

The Rooftop bar takes inspiration from Palm Springs and feels like a playful, Californian escape in East London with its pink colour scheme, lush succulents, cacti and an outdoor rooftop terrace.

Hart Shoreditch

Hart Shoreditch Hotel London, Curio Collection by Hilton draws inspiration from the area’s rich industrial history and combines this with beautiful craftsmanship.

Dine in at the hotels new pop-up restaurant experience- Mostrador or at Tavla bar which by day offers Turkish coffee and by night hosts a DJ and cocktails.

 

Head to our ‘EXPLORE THE AREA’ page for more recommendations like where to explore, where to shop and where to get pampered.

We hope you enjoy your trip to East London. See you soon!

RESORT21 SOLSTICE - OCEAN BREEZE, SALTY HAIR & SUN-KISSED SKIN

The Resort21 Collection features one of the most popular trends this summer - Pearls!

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All pieces are made of luxurious freshwater pearls - mixed with the most exclusive ones for a sophisticated look to complement your summer outfits. 

BAROQUE COLLECTION

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Timeless elegance defines the Baroque Collection with pearl jewellery. Discover classic and modern designs with new models for this resort collection. These beauties are perfect to style with your favourite beachwear or why not just pair the pearls with a simple t-shirt for that effortless bohemian look?

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18K Gold plated and Rhodium Available!

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Just like Vouge described..

“The more, the merrier is how you’ll make your summertime pearls a full affair to remember”

OCEAN BLUE DELITE

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The new colour Ocean Blue Delite makes us dream of the sea and a clear blue sky. This beautiful colour matches perfectly together with jewellry in Aquamarine, Light Sapphire and other stunning delite colours.

Ocean Blue Delite is available in the entire Mini Drop Series and also as a Gia Stretch Bracelet.

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The Sea Star Collection

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Accessorise yourself in delightful ocean inspired jewellery for an oh-so-effortless look! Want to go for beach vibes? The Sea Star Collection includes bracelets, necklaces and earrings with Swarovski crystals - perfect to mix and match with each other.

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Display and Packaging available and everything comes with a 2 year warranty!

MIXED METALS COLLECTION

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The Mixed Metals Collections is all about cool tones of silver and the warming glow of gold. Don ́t be afraid to play with layers and stacks of gold and silver pieces to create contrast and texture. 

These treasures will be on all of our summer wishlists for sure!

CALANTHE COLLECTION

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Be elegant and colourful with the fantastic Calanthe set, definitely perfect for all summer adventures. The caramel colored Swarovski crystals remind us of delicious summer cocktails and puts smiles on our faces. 

”KEEPERS”

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We have decided to keep some of our top sellers from last year. Therefore you can find Elena Earrings, Zandra and our popular Shell Bracelet in the Solstice collection!

These pieces are all definitely keepers that everyone should hold on to!

IMMEDIATE DELIVERY AVAILABLE