SS25 PRESS DAY

As we try to cling onto the end of the warmer days, we found ourselves gifted with a surprisingly sunny Autumn afternoon - the perfect setting for our SS25 Press Day.

The dream team. ❤️

It was a privilege to showcase collections from Bitte Kai Rand, Caroline Svedbom, Campomaggi, Edblad, Sand Copenhagen and Van Kukil to our community of press, stylists and influencers. The vibrant energy of the day matched our guests who joined us to explore the newness in our SS25 collections ahead of the season.

The day was elevated by a pampering experience from Shoreditch Nails as we hosted a pop up nail bar in our showroom for an extra special treat for our guests.

We truly appreciate everyone that attended our SS25 Press Day as we love connecting and making memories with our Oldstrom community. 

We are so excited for what lies ahead for our incredible brands and the Oldstrom family!

SS25 TREND RECAP: A GUIDE TO THE SEASON'S MUST-HAVES

As the curtain closes on SS25 fashion weeks from Copenhagen to London and Paris, we’re buzzing with fresh inspiration for next season. With so many standout moments on the runways, we’ve curated our top trend picks that are set to define the fashion landscape. 

Romantic reverie

The boho-chic movement, catapulted back into the spotlight by Chloé’s AW24 show, continues its reign in SS25—and we're loving it! Think romantic ruffles, dreamy silhouettes, and light fabrics that exude effortless femininity. Simone Rocha, Loewe, and of course, Chloé embraced this free-spirited aesthetic in their collections.

You can find this romantic aesthetic in our very own Isabelle Blanche SS25 collection, where bohemian is woven into the brand's very DNA.

BLAZERS ON BLAZERS


Structured shoulders and exquisite suiting dominated this season. This trend took form through both oversized cuts and form-fitting styles alike. We saw that The Row, Saint Lauren and Nina Ricci embraced the versatility of power dressing on their catwalks.

For those who seek timeless sophistication, our suiting brand Sand Copenhagen appreciates quiet luxury, perfect cuts, and modernity. With its flawless tailoring, Sand Copenhagen is your go-to for sharp, statement-making suiting.

Butter yellow

The undisputed colour of SS25? Butter yellow.

This creamy, sun-soaked hue dominated collections from Loewe, Jacquemus, Gucci, and Paloma Wool, emerging as the new neutral for Spring. It’s a shade that exudes optimism, perfect for a season where authenticity and joy are at the forefront of fashion.

Scandinavian brand Bitte Kai Rand embraces this uplifting palette in their High Summer 2025 collection. Their design DNA is epitomised by relaxed fits, colour and soft, textured fabrics. Butter yellow never looked so effortless.

Chic shoes

Vintage-inspired slingbacks and pumps strutted down the catwalks, adding a touch of timeless elegance to SS25. Pointed toes and rich red hues were key accents in shows such as Bottega Veneta and Saint Laurent, perfectly complementing the season's power dressing looks.

Emulate this trend with Kennel & Schmenger, a brand renowned for its craftsmanship and dedication to blending comfort with high-end aesthetics. Step into style without sacrificing ease.

Step into SS25 with confidence as you explore these runway-approved trends with our Oldstrom brands that offer a unique blend of timeless style and modern flair.


For more on our latest trend-setting brands, feel free to reach out to us: info@oldstrom.com.