2024 WRAPPED

Here we are again - it’s that time of year when we start thinking about the new year and the exciting plans awaiting us in 2025. But before we get ahead of ourselves, let’s take a moment to reminisce and appreciate the incredible milestones that 2024 brought us. So, without further ado, here is Oldstrom’s 2024 recap!

 

THE YEAR OF NEWNESS:

In response to the competitive nature of the fashion industry, we diversified our portfolio to bring a unique point of differentiation and fresh energy to the agency. This year we welcomed Edblad, Glas, Vivere and Isabelle Blanche to our lineup. Watching these individual brands grow over the past year has been so rewarding. Their distinct aesthetics have infused a sense of innovation and provided a competitive edge in the marketplace.

 

POSITIVE MARKET REACTIONS:

There’s no denying that 2024 was a year of uncertainty across the fashion landscape. The economic, environmental and socio-cultural instabilities created a volatile market. Despite this, we’re proud to share the outstanding reception to MeiMeiJ’s debut season in stores! Our contemporary Italian brand thrived in the UK market, with the SS24 collection receiving exceptional commercial success.

 

SUCCESSFUL SCOOPS:

No year-end recap would be complete without a nod to our seasonal appearances at Scoop. The trade show provided an invaluable platform to showcase our brands, strengthen relationships with our community, and connect with exciting new prospects. A standout moment this year was when Valérie Khalfon stole the show during the SS25 Scoop season, earning widespread acclaim. Seeing our clients resonate with our brands as much as we do is always a deeply fulfilling achievement.

 

OLDSTROM GOES TO IRELAND:

This year we hosted our very first-ever showroom popup in Ireland! The team had a hugely productive trip, meeting with our Irish clients on their home turf and showcasing some of our exclusive collections. We also conducted in-store visual merchandising training for local retailers, further strengthening our relationships. The trip was a resounding success, and it’s always a pleasure connecting with our Oldstrom community across the pond.

 

PROUD PRESS DAYS:

Amid our busy wholesale seasons, we hosted two buzzing Press Days at our Shoreditch showroom. Welcoming members of the press, stylists and influencers, we offered an exclusive preview of our upcoming collections. These events are always a highlight, allowing us to connect in person with the wider Oldstrom network and continue growing our community!  The turnout of both events were a hit, with a combined reach of 5.6 million - a result we are incredibly proud of!

 

WINNER WINNER:

This one may be our proudest moment of the year: Edblad was nominated as Best New Jewellery Brand of the Year, and Oldstrom itself was nominated for best agency of the year at the Boutique Magazine Star Awards. We could not be more delighted with the outcome as we walked away with not one, but two wins! Ending the year on such a high note has been deeply gratifying, and we’re endlessly grateful for the unwavering support of our community.

Here’s to a fruitful 2024 and cheers to a prosperous 2025!

OLDSTROM'S CHRISTMAS WISHLIST

“What do you want this Christmas?”

Curating your own Christmas Wishlist has no one-size-fits-all formula. So to inspire your own Wishlist, we’re sharing what’s topping or team’s holiday dreams this year. From practical picks to fun indulgences, there is something for everyone!

 

FREYA’S PICK

Pictured: Sand Furi Jacket

 

MIA’S PICK

Pictured: Edblad Flowy Bangle in Gold

 

JULIE’S PICK

Pictured: Bitte Kai Rand Lacquer Long Coat

 

LOIS’ PICK

Pictured: BRGN Hiking Boots

 

CAROLINE’S PICK

Pictured: Edblad Flowy Bangle in Steel

 

LUCY’S PICK

Pictured: Campomaggi Bella Di Notte Rhinestone Bag

 

BEANIE’S PICK

Pictured: Caroline Svedbom Rosita Earrings in Gold

 

SINEAD’S PICK

Pictured: Isabella Blanche Sequin Blazer in Black

 

We hope your Wishlist has inspired you to find the perfect gift for you and your loved ones! Here’s to a season filled with joy, warmth, and unforgettable moments.

Happy Holidays from Team Oldstrom! x

SVEDBOM SEEN ON

We’re here with another roundup of Caroline Svedbom sparkling on our incredible influencers — bringing endless inspiration to our Oldstrom community.

Our muses are lighting up the season in Caroline Svedbom’s signature pieces that are perfect for this occasion season… from everyday glam to unforgettable nights.

@styleandmakaroni

 
 
 
 
 
 
 
 
 

Elevate your festive season looks with the elegance of Caroline Svedbom - perfect for every celebration, from holiday parties to special occasions that call for a touch of brilliance. Which look is your favourite?

OLDSTROM CHRISTMAS GIFT GUIDE 2024

Unwrap the magic of style this season of giving with our curated Christmas gift guide - a chic selection of fashion-forward finds guaranteed to dazzle your nearest and dearest.

 

THE TRENDY ONE

These are the unique pieces that will keep the fashion-obsessed people in your life looking fabulous and staying ahead of the trends.

1. Isabelle Blanche Coat 2. Bitte Kai Rand Coat 3. Glas Eyewear Chain 4. Kennel & Schmenger Greta flats in Rosso 5. Edblad - Gallant Necklace, Gallant Earrings and Gallant Ring 6. GLAS Eyewear Elara reading glasses

 

FOR THE TIMELESS

We love investing in chic, high-quality items that will stand the test of time and we know that you do too! So here are a few of our favourites from the current season’s collections.

1. Caroline Svedbom Paloma Earrings 2. Caroline Svedbom Lily Necklace 3. Vivere - Adele Blazer and Vivienne Trousers 4. Sand Copenhagen Cashmere Coat 5. Kennel & Schmenger Cleo loafers 6. Dea Kudibal Jasmina Blouse 7. Van Kukil Reese sweater 8. Karl Donoghue Mittens

 

READY FOR THE OUTDOORS

From the path to the pub - we’ve got you covered. Stay adventurous. Stay chic.

1. BRGN Duskregn Short Trench 2. GLAS Eyewear Chloe Sunglasses 3. Bitte Kai Rand Fukkura trousers 4. BRGN Black High Boots 5. Campomaggi Kura Backpack

 

THE LIFE OF THE PARTY

For the glamorous, social butterflies and the life of the party this Christmas- these are the stand out styles that will get heads turning!

1. Dea Kudibal Olivia Jacket 2. Isabelle Blanche Dress 3. Caroline Svedbom Diana Earrings 4. Kennel & Schmenger Greta flats in Schwarz 5. Campomaggi Afrodite Bag 6. Valérie Khalfon Sequin Gilet

 

STOCKING FILLERS

CAROLINE SVEDBOM - A ROYAL FAVOURITE

They say diamonds are a girl's best friend - but have you heard that Caroline Svedbom is a Royal’s best friend?

It comes at no surprise that Caroline Svedbom’s exquisite designs are loved by the Swedish Royal family. Handmade in Greece by expert craftsmen with Swarovski elements, these luxurious designs are not only visually exquisite but are ensured to be of the highest quality. 

 

“Precise attention is given to the artisanal handmade technique until perfection.” - Caroline Svedbom

 

Most recently, Caroline Svedbom jewellery was showcased at the Norwegian royal wedding, where it was worn by the bride, Princess Martha Louise herself, and her wedding party.

The Princess officially tied the knot with Californian shaman, Durek Ferret, at the Hotel Union in Geiranger on the 31st August 2024. The wedding was a three day extravaganza that was filled with gorgeous designs from Norwegian fashion designer, Tina Steffenakk Hermansen.

The stunning Swarovski crystals added a touch of elegant sparkle to compliment the royal looks and enhanced the glamour of the joyous occasion.

 

Discover more of Caroline Svedbom here!

THAT'S A WRAP ON ANOTHER SCOOP TRADE SHOW!

That's a wrap on another successful SCOOP!

From the 14th to the 16th of July we showcased a selection of our brands' SS25 collections at the trade show in Kensington Olympia including: Caroline Svedbom, Edblad, GLAS, Bitte Kai Rand and Valérie Khalfon, as well as launching two new exciting brands as part of the Oldstrom family: Isabelle Blanche and Vivere.

It was great to see so many of our existing clients, chat with some new faces and experience the love and excitement for our brands!

We look forward to returning to SCOOP for the AW25 edition next February.

WHAT TO WEAR: WIMBLEDON EDITION

What to wear to Wimbledon - The Oldstrom style guide.

Chic, stylish, smart, effortlessly cool- this is the vibe we would want to give off if we were fortunate enough to be court-side next week.

If you have managed to snag yourself a ticket and you want to be the best-dressed spectator this Wimbledon season, then you will definitely want to take a look at the Oldstrom style guide below.

 

Although there is no specific dress code for women at Wimbledon, smart dress is encouraged meaning a suit would be a go-to choice. We would also recommend sticking to a light and airy colour palette.

This Dea Kudibal combination: Zinsa jacket, Carita trousers and Cristana shirt is smart, clean and crisp with a subtle and cool twist.

 

Hopefully, we will continue to be blessed with gorgeous sunny weather for the event, in which case you will need to plan your outfit accordingly.

A linen jumpsuit, dress or set will be light and comfortable for a day outside in the heat, while a big pair of sunglasses can double up as a sun protector and as a style statement.

 

A blazer is always recommended for any event in the UK, just in case the temperature drops… and no one does classic blazers better than Sand Copenhagen!

Complete your look with fun, summery accessories like the Ocean Pearl Earrings from the Caroline Svedbom Resort collection, along with a big stack of matching bracelets of course.

 

EVERYTHING WE HAVE BEEN UP TO IN MAY

In-store events, exciting new collections, a showcase in Milan and a road trip to Scotland. Take a look at everything we have been up to in May over on our socials and in the highlights below.

AN EXCLUSIVE SHOPPING EVENT

Caroline and Beanie were thrilled to be a part of the exclusive shopping event at the lovely Moda Rosa Boutique, back at the beginning of May.

It was such a wonderful event showcasing Oldstrom brands including Dea Kudibal, Valérie Khalfon and Caroline Svedbom.

WINTER 24 AND PRE-SPRING 25 COLLECTIONS

This month we have been introducing our customers to beautiful new collections from both Dea Kudibal and Mei MeiJ. Both collections include transitional pieces that will help to refresh rails between the Christmas and early New Year period.

A TRIP TO MILAN

Caroline and Julie got to preview the Mei MeiJ Pre-spring 25 collection during a flying, 24-hour trip to Milan. They also managed to fit in a little sight-seeing and of course, stopped long enough to sit and enjoy some pizza and Aperol Spritz.

A SCOTTISH ROAD TRIP

Lois and Julia spent a week up in Scotland, visiting our lovely stockists and lots of new stores. It was a very productive trip and the girls thoroughly enjoyed their time up in such a beautiful part of the UK.

A 20TH ANNIVERSARY CELEBRATION!

The team at Gunnel’s Fashion Marbella had their 20th Anniversary this May. They celebrated the milestone in the best way possible, with a big party including a presentation from Caroline Svedbom and a fabulous, multi-brand fashion show.

Caroline was excited to attend the event in Marbella and saw so many of our brands highlighted throughout the day!

BEYOND THE BLUE

The sun is finally out, summer is just around the corner and we have the perfect jewellery collection to complement your warmer weather outfits - The Resort 2024 collection from Caroline Svedbom.

Anemone Grande Necklace / Crystal, Anemone Ring / Golden Shadow

Dive into the depths of this year’s Resort Collection “Beyond the Blue”, a beautiful collection that celebrates the Mediterranean beauty of the Greek Islands.

Greek Eye Statement Earrings / Crystal + Aquamarine

Evita Super Petite Bracelet /Aquamarine & Crystal, Siri Bangle / Aquamarine

A luxurious collection with a bohemian feel, Beyond the Blue Includes a mixture of easy-to-style pieces as well as statement designs inspired by vintage jewellery trends and photoshoots in Vogue. The collection also includes a new signature colour called "Sky Ignite".

Top left: Calanthe Necklace / Sky Combo, Mini Drop Necklace / Sky Ignite

Top Right: Mini Carolina Ring / Sky Combo, Mini Drop Ring / Sky Ignite

Bottom Left: Calanthe Bracelet / Sky Combo, Mini Drop Bracelet / Sky Ignite

Bottom Right: Mini Delia Earrings / Sky Combo, Calanthe Necklace / Sky Combo, Mini Drop Necklace / Sky Ignite

Explore the brand and the new collection: https://lnkd.in/df_ZxJ3E

Mirella Grande Earrings / Rainbow Combo

OLDSTROM AW24 PRESS DAY

On the 24th of April, we hosted our AW24 press day at our showroom in Shoreditch!

It was such a wonderful day showcasing the latest collections from all of our beautiful brands including Edblad, GLAS Eyewear, Campomaggi, Dea Kudibal, Mei MeiJ, Bitte Kai Rand, Sand Copenhagen, Caroline Svedbom and Van Kukil.

An exciting guest list including key press, influencers and stylists, all brought the best vibes to the event and made the day a joy to host!

 

We look forward to doing it all again at the end of the SS25 season 😊

THE AW24 - END OF SEASON ROUND-UP

The start of 2024 was a super busy period for the Oldstrom team - Another successful selling season of showroom appointments, trade shows, brand visits and road trips. But now we have had a moment to rest and reflect on everything we have achieved, we wanted to highlight some of the most exciting events of the last few months.

Take a look at what we have been up to recently over on our socials and in the highlights below.

LAUNCHING GLAS EYEWEAR AT TOP DRAWER

Back in January, we attended our first trade show of the year, launching a very exciting new brand as part of the Oldstrom portfolio - the premium eyewear brand GLAS Eyewear. We also took our popular Swedish jewellery brand Caroline Svedbom to the show and showcased their beautiful Spring and Summer collections. This was a great way for us to jump into the new selling season with momentum and introduce the new GLAS brand to UK customers.

MEETING BITTE AND MICHAEL KAI RAND

At the beginning of the year, Julie and Freya travelled to Copenhagen for the AW24 kick-off meeting with Bitte Kai Rand. On this trip, they got the chance to meet the founders- Bitte and Michael, (Who we have to say are the loveliest people ever) as well as preview the new collection at the brand’s head office. A very fun and insightful trip overall and they can’t wait to visit again for the SS25 kick-off.

SCOOP TRADESHOW - AW24 EDITION

In February, we were back at Scoop, showing off all of the amazing new collections from our brands: Caroline Svedbom, BRGN, Bitte Kai Rand and Sand Copenhagen. We also took this opportunity to launch Edblad Jewellery to our customers and new potential buyers. The Swedish jewellery brand was a massive hit, with everyone loving the chunky, trendy, statement style of jewellery that Edblad is known for. (We love being able to offer customers new, unique and exciting product offerings!)

ROAD-TRIPPING AROUND IRELAND

At the beginning of April, Julia and Freya took Oldstrom on the road, visiting 36 stores in various towns all around Ireland. From Dublin to Kilkenny to Cork to Galway, the girls visited key existing stockists like Ellen B, Venezuela, Gallery 9 and Macbees, as well as introduced themselves to new, potential buyers and stores.

Key takeaways from the trip and all of the lovely chats they had along the way include a very positive reaction to the first season of Mei MeiJ, with stores experiencing great feedback on the brand and great initial sell-through. Another super positive product category for Ireland was accessories, with stores selling current brands very well and looking to introduce new names like Edblad and GLAS Eyewear to the mix.






OLDSTROM - MOTHER'S DAY GIFT GUIDE

Make her feel extra special this Mother’s Day 💐 (With help from the Oldstrom gift guide).

Celebrate your Mum this Mother's Day with gifts as special as she is!

The Oldstrom team have pulled together our best suggestions for spoiling your Mother on this special day. Browse through the list below for some shopping inspiration.

 

THE FAIL SAFE GIFT

A guaranteed winner - The popular Christanadea Blouse from Dea Kudibal is a classic white shirt with a fun twist.

 

THE GIFT THAT’S A LITTLE BIT OUT OF THE ORDINARY

Give your mum the gift of a stylish accessory that will also protect her, with the bestselling Kiara blue light frames from GLAS Eyewear. Choose from a range of colours to tailor the frame specifically to your mum’s style.

 

THE GIFT FOR THE FASHIONABLE AND PRACTICAL MUM

The Heeled Chelsea Boot from BRGN comes in both brown and black colour ways. These shoes are super stylish, comfortable and lightweight and are made in real leather with waterproof and breathable membrane. What more could a Mum ask for?!

 

THE EXCLUSIVE GIFT

Just launched online, exclusively for Mother’s Day, The Mini Zara Bracelet from Caroline Svedbom is a timeless symbol of appreciation, making it the perfect Mother's Day gift. 

 

THE MEANINGFUL GIFT

Show your Mum just how much she means to you with the ‘Forever Yours Sweater’ from Odd Molly.

A beautiful Spring knit with a heartfelt message.

 

THE TRENDY GIFT

The Beverly Studs from Edblad are a statement piece that will quickly become a favourite for both everyday wear and festive occasions. What better way to show your Mum you love her than with these trendy, heart shaped earrings.

Oldstrom Christmas Gift Guide 2023

The Oldstrom team have been getting excited when thinking ahead to Christmas! We wanted to share some of the items we would love to find under the tree, just in case you needed some inspiration ahead of your festive shopping sprees.

 

FOR HER

This Clorissa Coat in Oyster Grey from Dea Kudibal is a gift that she will treasure for years and years.

The cosiest of knits from Odd Molly.

You can’t go wrong with jewellery! We love this Gold Plated Ring with Amethyst from Carré Jewellery.

 

The Agnese cross-body bag with rivets is a beautiful, classic gift option from Campomaggi.

 

FOR HIM

Treat him to a 100% waterproof and super stylish Sludd Coat in Dark Navy from BRGN.

Easy, premium quality pieces from Sand Copenhagen like the Pre State Shirt in Medium Blue.

A cooler gift than Sheep Inc… we haven’t seen it!

Real leather accessories that just get better with wear!

The Giove Backpack from Campomaggi is a super sleek option.

 

SECRET SANTA

Make the receiver of your gift feel super special this Christmas with a personalised gift like this keyring from Campomaggi.

A practical and fun gift, with multiple colour combo’s to choose from- The Scarf from Sheep Inc.

A bestseller from BRGN- The Solregn Cap.

The perfect way to store your jewellery pieces- Caroline Organiser from Caroline Svedbom.

 

PETS

Your pet deserves a present too this Christmas and there is nothing cuter than a Dog Coat from BRGN.

It's sparkle season!

These are all of our favourite styles from the Caroline Svedbom Soirée collection that we will be rocking all festive party season!

The Soirée collection from Caroline Svedbom has launched in stores and online. A capsule collection full of sparkling, stand-out pieces to take you through the festive season and beyond.

To celebrate this exciting launch, we wanted to share some of our favourite pieces from the collection and how we would style them.

All clothing items pictured are from the Dea Kudibal Anniversary collection, shoes are from Kennel & Schmenger and bags are from Campomaggi- all available now.

Lydia Long Earrings/ Golden Shadow, Aurelia Bracelet/ Silk Combo and Lydia Cocktail Ring/ Golden Shadow- Caroline Svedbom, Tullipi NS Dress- Dea Kudibal, Celestina in Black Leather- Campomaggi, Dallas Boots- Kennel & Schmenger.

Zara Necklace/Crystal, Mini Drop Bracelet/ Mulberry Red, Lydia Cocktail Ring/ Mulberry Red and Light Rose- Caroline Svedbom, Cristobelli Blazer, Octavie Top, Cametti Trousers- Dea Kudibal and Mona Heels- Kennel & Schmenger.

Zara Necklace/Crystal, Aurelia Bracelet/ Silk Combo and Lydia Cocktail Ring/ Golden Shadow- Caroline Svedbom, Operina Jacket, Isibella Trousers- Dea Kudibal, Hasni Bag in Brandi Laminated Leather- Campomaggi and Mona Heels- Kennel & Schmenger.

Let us know which is your favourite look- 1, 2 or 3?

Trend spotting at Spring/ Summer 2024 catwalk shows.

Our favourite trends from Paris Fashion week!


We have been totally hooked on all the fashion content from Copenhagen, London and Paris this past month! So we wanted to put our ‘research’ to good use and share some of the trends we are most excited about and the looks we will be recreating next Spring/ Summer.

 

Firstly, we are LOVING all the floral appliqué that we saw across Balmain, Gabriela Hearst and Simone Rocha shows.

Shop the look with Bitte Kai Rand- High Summer 2024 styles.

 

Another top trend we spotted from the week- All the feathery texture and sparkle from Schiaparelli, Rabanne and Noir Kei Ninomiya.

Match the glamorous, glitzy vibe with these pieces from the Mei MeiJ SS24 collection.

 

And our team favourite, the focus on statement jewellery styles and lots of sparkle seen at the Zimmerman, Miu Miu and Balenciaga shows.

Shop similar stand-out styles at Caroline Svedbom.

RESORT21 SOLSTICE - OCEAN BREEZE, SALTY HAIR & SUN-KISSED SKIN

The Resort21 Collection features one of the most popular trends this summer - Pearls!

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All pieces are made of luxurious freshwater pearls - mixed with the most exclusive ones for a sophisticated look to complement your summer outfits. 

BAROQUE COLLECTION

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Timeless elegance defines the Baroque Collection with pearl jewellery. Discover classic and modern designs with new models for this resort collection. These beauties are perfect to style with your favourite beachwear or why not just pair the pearls with a simple t-shirt for that effortless bohemian look?

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18K Gold plated and Rhodium Available!

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Just like Vouge described..

“The more, the merrier is how you’ll make your summertime pearls a full affair to remember”

OCEAN BLUE DELITE

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The new colour Ocean Blue Delite makes us dream of the sea and a clear blue sky. This beautiful colour matches perfectly together with jewellry in Aquamarine, Light Sapphire and other stunning delite colours.

Ocean Blue Delite is available in the entire Mini Drop Series and also as a Gia Stretch Bracelet.

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The Sea Star Collection

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Accessorise yourself in delightful ocean inspired jewellery for an oh-so-effortless look! Want to go for beach vibes? The Sea Star Collection includes bracelets, necklaces and earrings with Swarovski crystals - perfect to mix and match with each other.

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Display and Packaging available and everything comes with a 2 year warranty!

MIXED METALS COLLECTION

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The Mixed Metals Collections is all about cool tones of silver and the warming glow of gold. Don ́t be afraid to play with layers and stacks of gold and silver pieces to create contrast and texture. 

These treasures will be on all of our summer wishlists for sure!

CALANTHE COLLECTION

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Be elegant and colourful with the fantastic Calanthe set, definitely perfect for all summer adventures. The caramel colored Swarovski crystals remind us of delicious summer cocktails and puts smiles on our faces. 

”KEEPERS”

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We have decided to keep some of our top sellers from last year. Therefore you can find Elena Earrings, Zandra and our popular Shell Bracelet in the Solstice collection!

These pieces are all definitely keepers that everyone should hold on to!

IMMEDIATE DELIVERY AVAILABLE