THE AW24 - END OF SEASON ROUND-UP

The start of 2024 was a super busy period for the Oldstrom team - Another successful selling season of showroom appointments, trade shows, brand visits and road trips. But now we have had a moment to rest and reflect on everything we have achieved, we wanted to highlight some of the most exciting events of the last few months.

Take a look at what we have been up to recently over on our socials and in the highlights below.

LAUNCHING GLAS EYEWEAR AT TOP DRAWER

Back in January, we attended our first trade show of the year, launching a very exciting new brand as part of the Oldstrom portfolio - the premium eyewear brand GLAS Eyewear. We also took our popular Swedish jewellery brand Caroline Svedbom to the show and showcased their beautiful Spring and Summer collections. This was a great way for us to jump into the new selling season with momentum and introduce the new GLAS brand to UK customers.

MEETING BITTE AND MICHAEL KAI RAND

At the beginning of the year, Julie and Freya travelled to Copenhagen for the AW24 kick-off meeting with Bitte Kai Rand. On this trip, they got the chance to meet the founders- Bitte and Michael, (Who we have to say are the loveliest people ever) as well as preview the new collection at the brand’s head office. A very fun and insightful trip overall and they can’t wait to visit again for the SS25 kick-off.

SCOOP TRADESHOW - AW24 EDITION

In February, we were back at Scoop, showing off all of the amazing new collections from our brands: Caroline Svedbom, BRGN, Bitte Kai Rand and Sand Copenhagen. We also took this opportunity to launch Edblad Jewellery to our customers and new potential buyers. The Swedish jewellery brand was a massive hit, with everyone loving the chunky, trendy, statement style of jewellery that Edblad is known for. (We love being able to offer customers new, unique and exciting product offerings!)

ROAD-TRIPPING AROUND IRELAND

At the beginning of April, Julia and Freya took Oldstrom on the road, visiting 36 stores in various towns all around Ireland. From Dublin to Kilkenny to Cork to Galway, the girls visited key existing stockists like Ellen B, Venezuela, Gallery 9 and Macbees, as well as introduced themselves to new, potential buyers and stores.

Key takeaways from the trip and all of the lovely chats they had along the way include a very positive reaction to the first season of Mei MeiJ, with stores experiencing great feedback on the brand and great initial sell-through. Another super positive product category for Ireland was accessories, with stores selling current brands very well and looking to introduce new names like Edblad and GLAS Eyewear to the mix.






Introducing GLAS Eyewear - The new addition to the Oldstrom family!

A Scandinavian eyewear brand offering a curated selection of iconic reading glasses, blue light glasses, sun-readers and eyewear accessories.

GLAS Spring 2024 Collection

Designed in Stockholm- GLAS creates iconic, high-quality reading glasses, eyewear accessories and sunglasses designed in Stockholm.

Founded by Christoffer Sundberg in 2018, the company aims to make reading glasses into a fashion statement, and thereby turn an everyday essential item into something beautiful.

At GLAS they believe in long-lasting eyewear that combines style, function, comfort and personality. They offer a wide range of high-quality reading glasses in varying shapes, colours and lens types to fit your style and vision needs.

Round, pilot, square, browline, retro, cat-eye or oval? Whether you’re looking for classic and sleek frames or funky statement readers, GLAS will have the perfect pair for you! Their readers are designed to last and to be worn all day. Transition seamlessly from your morning paper to your desk, all while wearing your favourite pair of reading glasses.

All GLAS frames are available in strength 0 to +4. They also offer blue light frames, sunglasses and eyewear accessories.

Explore the brand further on the GLAS website and Instagram page.