THE AW24 SEASON WRAPPED

Here are our key takeaways after completing another busy selling season. This is Autumn/ Winter 2024 wrapped!

THE KEY COLOURS:

Across all of our brands’ collections, we noticed a repeating theme of rich tones of chocolate brown- an easy colour to style and a bit more interesting and elegant than navy or black, we are happy to see that brown is back.

After rising in popularity at the end of 2023, it also seems that the pop of red is here to stay! This season the tone of red is more rusty and very Autumn / Fall appropriate.

Finally, we started to see some playful pops of pastel within all the dark wintery tones. Mint being a big player, as well as cool tones of blue, yellow and pink. We believe this will help the collections to seamlessly transition into the SS25 season.

THE DESIGN FEATURES:

In the Autumn/ Winter collections the bow continues to reign supreme and if you ask Mei MeiJ then they would say the bigger the better! We love this super cute trend and we are glad to see it featured in new and interesting ways.

But if bows aren’t your thing then maybe corsages and big, fabric flowers are. You can find variations of this design feature in the AW24 collections from Dea Kudibal, Mei MeiJ and Bitte Kai Rand.

These little design accessories are a great add-on to all the skirts and tailoring that seem to be the most popular styles of clothing across the collections.

THE BESTSELLERS:

Accessories in general were a strong category for us this season. This is an area that we have focussed in on recently- finding new, premium brands that we know our customers will love. In AW24 we added GLAS Eyewear and Edblad Jewellery to our Oldstrom portfolio and due to great margins and unique, reactive product offerings, these new brands seem to have been a big hit!

In the world of footwear, the ballet pump continues to be a winning style. We loved how Kennel & Schmenger took this trend and continued to play with it in interesting ways: from animal print and tweed variations, to stud embellishments and pointed toes.

Finally, we couldn’t round up an Autumn/ Winter season without speaking about the outerwear. Due to warmer climates and rainy forecasts becoming the norm, customers are opting for lighter jackets rather than heavy, padded winter coats. The Monsun from BRGN continues to be our most popular shape- a stylish, flattering option that will also keep you happy and dry no matter the weather.

THE PREMIUM ACCESSORIES YOU NEED THIS SPRING

UPGRADE YOUR SPRING/ SUMMER WARDROBE WITH SUN-READERS FROM GLAS EYEWEAR AND LUXURY HATS AND BAGS FROM YOSUZI.

At Oldstrom we have been daydreaming ahead to the Easter bank holiday and beyond, and hoping and praying for lots of luscious, sunny weather to come... Naturally, we have also been planning our outfits and what will be the key items in our wardrobe that we will be wearing all Spring and Summer long.

What’s on the top of everyone’s list? Sun-readers and sunglasses from GLAS Eyewear and hats and bags from Yosuzi!

GLAS Eyewear is your one-stop for iconic, high-quality sunglasses and tinted readers, designed to provide you with 100% protection against harmful UV-A and UV-B rays. With sleek designs, high-quality craftmanship and comfortable wear, GLAS Eyewear will be your best friend all Spring/Summer long.

Key GLAS Eyewear sunglasses styles: Mio Sunglasses in Black, Clara Sunglasses in Pink, Billie Sunglasses in Rose Gold, Chloe Sunglasses in Black.

Whether you’re relaxing on a beach and reading a book, or you're out exploring a new city with friends, GLAS has styles for every occasion that are both fashionable and practical (All sunglasses are available with optional correction of +1 to +3 and tinted readers are available from strength 0.0 to +3.0).

Key GLAS Eyewear tinted reader styles: Natalie Tinted Readers in Dark Brown, Billie Tinted Readers in Gold, Kiara Dark Brown Tinted Readers, Mio Caramel Tinted Readers.

Yosuzi is a brand with a heartfelt meaning and premium products that can’t be beat on quality!

We love Yosuzi because it is a lifestyle brand that celebrates the native myths and cultures of South American tribes. Local craftsmen from the Gaujiro tribe hand-weave every hat and that the Yosuzi brand is so famous for and Yosuzi, in turn, gives back to the Gaujiro community with a portion of each sale.

In order from top left to bottom right: Alessia Hat, Savana Bag, Anaya Bag, Clarisse Hat

Here are a few of our favourite styles from the brand and how we would style them for upcoming Spring/ Summer events.

‘A Chelsea Flower Show NECESSITY’

‘The cherry on top of your Wimbledon outfit’

EXPLORE THE BRANDS: GLAS EYEWEAR / YOSUZI

OLDSTROM - MOTHER'S DAY GIFT GUIDE

Make her feel extra special this Mother’s Day 💐 (With help from the Oldstrom gift guide).

Celebrate your Mum this Mother's Day with gifts as special as she is!

The Oldstrom team have pulled together our best suggestions for spoiling your Mother on this special day. Browse through the list below for some shopping inspiration.

THE FAIL SAFE GIFT

A guaranteed winner - The popular Christanadea Blouse from Dea Kudibal is a classic white shirt with a fun twist.

THE GIFT THAT’S A LITTLE BIT OUT OF THE ORDINARY

Give your mum the gift of a stylish accessory that will also protect her, with the bestselling Kiara blue light frames from GLAS Eyewear. Choose from a range of colours to tailor the frame specifically to your mum’s style.

THE GIFT FOR THE FASHIONABLE AND PRACTICAL MUM

The Heeled Chelsea Boot from BRGN comes in both brown and black colour ways. These shoes are super stylish, comfortable and lightweight and are made in real leather with waterproof and breathable membrane. What more could a Mum ask for?!

THE EXCLUSIVE GIFT

Just launched online, exclusively for Mother’s Day, The Mini Zara Bracelet from Caroline Svedbom is a timeless symbol of appreciation, making it the perfect Mother's Day gift. 

THE MEANINGFUL GIFT

Show your Mum just how much she means to you with the ‘Forever Yours Sweater’ from Odd Molly.

A beautiful Spring knit with a heartfelt message.

THE TRENDY GIFT

The Beverly Studs from Edblad are a statement piece that will quickly become a favourite for both everyday wear and festive occasions. What better way to show your Mum you love her than with these trendy, heart shaped earrings.

Introducing GLAS Eyewear - The new addition to the Oldstrom family!

A Scandinavian eyewear brand offering a curated selection of iconic reading glasses, blue light glasses, sun-readers and eyewear accessories.

GLAS Spring 2024 Collection

Designed in Stockholm- GLAS creates iconic, high-quality reading glasses, eyewear accessories and sunglasses designed in Stockholm.

Founded by Christoffer Sundberg in 2018, the company aims to make reading glasses into a fashion statement, and thereby turn an everyday essential item into something beautiful.

At GLAS they believe in long-lasting eyewear that combines style, function, comfort and personality. They offer a wide range of high-quality reading glasses in varying shapes, colours and lens types to fit your style and vision needs.

Round, pilot, square, browline, retro, cat-eye or oval? Whether you’re looking for classic and sleek frames or funky statement readers, GLAS will have the perfect pair for you! Their readers are designed to last and to be worn all day. Transition seamlessly from your morning paper to your desk, all while wearing your favourite pair of reading glasses.

All GLAS frames are available in strength 0 to +4. They also offer blue light frames, sunglasses and eyewear accessories.

Explore the brand further on the GLAS website and Instagram page.