AW25 COLOUR GUIDE

As we are about to embark on an exciting AW25 season, Oldstrom has curated our very own colour guide inspired by WGSN x Coloro trend report for the season. 

The report highlights themes of wellness, sustainability, creativity and technology as consumer drivers of these colours. Our AW25 collections seamlessly incorporate the key colour themes identified by WGSN, reflecting the latest trends in a vibrant and cohesive palette. Now, let’s dive into how each piece embodies these carefully curated hues, bringing fresh energy and style to your buying selection this season.

FUTURE DUSK

Pictured: 1. MeiMeiJ. 2. BITTE KAI RAND. 3. & 4. Dea Kudibal.

Individuality protrudes as a key theme for 2025. Creative and innovative, Future Dusk brings a dynamic newness to the plate for this season. This colour “aligns with themes of moving from darkness to light, dusk to dawn, preparing us for new horizons”. This dreamscape palette adds a elegant and rich touch to our collections this season.

CELESTIAL YELLOW

Pictured: 1. MeiMeiJ. 2. Edblad. 3. Isabelle Blanche Paris. 4. Caroline Svedbom.

With a new year presenting itself as a year full of optimism, it makes sense that our next key colour is celestial yellow. Proposing a glow of positive harmony, “it is reminiscent of the moon, the stars and the sun, and connects with the search for reassurance and guidance as people look to spirituality, astrology and astronomy in times of uncertainty”. Celestial yellow is most striking in our crystal accents from Caroline Svedbom’s Dreamscape collection, bringing bright hopeful energy to the new season.

CHEERY LACQUER

Pictured: 1. Valérie Khalfon. 2. Kennel and Schmenger. 3. Bitte Kai Rand. 4. Isabelle Blanche Paris

A maturing of the cherry red trend sees cherry lacquer manifesting in AW25. This powerful pantone has a more luxurious appeal with “a seductive quality that taps into our deepest desires, taboos and pleasures as a form of radical escapism and self-empowerment”. We’re irresistibly drawn to the rich allure of cherry lacquer, an undeniably captivating shade that adds depth and vibrancy to every piece in our collections.

TRANSFORMATIVE TEAL

Pictured: 1. Vi.ve.re. 2. Isabelle Blanche Paris. 3. Van Kukil. 4. Bitte Kai Rand

Ending off with a colour that taps into the comfort of nostalgia. This teal blue evokes feelings of warmth and sentimentality, “it has an undercurrent of soft joy and innocence brought on by memories, aligning with the rise of kindults and nostalgic sentiments reimagined among Gen Z”. It is clear that this retro blue is emerging as a captivating standout in our AW25 collections, commanding attention with its bold and timeless allure.

SS25 TREND RECAP: A GUIDE TO THE SEASON'S MUST-HAVES

As the curtain closes on SS25 fashion weeks from Copenhagen to London and Paris, we’re buzzing with fresh inspiration for next season. With so many standout moments on the runways, we’ve curated our top trend picks that are set to define the fashion landscape. 

Romantic reverie

The boho-chic movement, catapulted back into the spotlight by Chloé’s AW24 show, continues its reign in SS25—and we're loving it! Think romantic ruffles, dreamy silhouettes, and light fabrics that exude effortless femininity. Simone Rocha, Loewe, and of course, Chloé embraced this free-spirited aesthetic in their collections.

You can find this romantic aesthetic in our very own Isabelle Blanche SS25 collection, where bohemian is woven into the brand's very DNA.

BLAZERS ON BLAZERS

Structured shoulders and exquisite suiting dominated this season. This trend took form through both oversized cuts and form-fitting styles alike. We saw that The Row, Saint Lauren and Nina Ricci embraced the versatility of power dressing on their catwalks.

For those who seek timeless sophistication, our suiting brand Sand Copenhagen appreciates quiet luxury, perfect cuts, and modernity. With its flawless tailoring, Sand Copenhagen is your go-to for sharp, statement-making suiting.

Butter yellow

The undisputed colour of SS25? Butter yellow.

This creamy, sun-soaked hue dominated collections from Loewe, Jacquemus, Gucci, and Paloma Wool, emerging as the new neutral for Spring. It’s a shade that exudes optimism, perfect for a season where authenticity and joy are at the forefront of fashion.

Scandinavian brand Bitte Kai Rand embraces this uplifting palette in their High Summer 2025 collection. Their design DNA is epitomised by relaxed fits, colour and soft, textured fabrics. Butter yellow never looked so effortless.

Chic shoes

Vintage-inspired slingbacks and pumps strutted down the catwalks, adding a touch of timeless elegance to SS25. Pointed toes and rich red hues were key accents in shows such as Bottega Veneta and Saint Laurent, perfectly complementing the season's power dressing looks.

Emulate this trend with Kennel & Schmenger, a brand renowned for its craftsmanship and dedication to blending comfort with high-end aesthetics. Step into style without sacrificing ease.

Step into SS25 with confidence as you explore these runway-approved trends with our Oldstrom brands that offer a unique blend of timeless style and modern flair.

For more on our latest trend-setting brands, feel free to reach out to us: info@oldstrom.com.

THE AW24 SEASON WRAPPED

Here are our key takeaways after completing another busy selling season. This is Autumn/ Winter 2024 wrapped!

THE KEY COLOURS:

Across all of our brands’ collections, we noticed a repeating theme of rich tones of chocolate brown- an easy colour to style and a bit more interesting and elegant than navy or black, we are happy to see that brown is back.

After rising in popularity at the end of 2023, it also seems that the pop of red is here to stay! This season the tone of red is more rusty and very Autumn / Fall appropriate.

Finally, we started to see some playful pops of pastel within all the dark wintery tones. Mint being a big player, as well as cool tones of blue, yellow and pink. We believe this will help the collections to seamlessly transition into the SS25 season.

THE DESIGN FEATURES:

In the Autumn/ Winter collections the bow continues to reign supreme and if you ask Mei MeiJ then they would say the bigger the better! We love this super cute trend and we are glad to see it featured in new and interesting ways.

But if bows aren’t your thing then maybe corsages and big, fabric flowers are. You can find variations of this design feature in the AW24 collections from Dea Kudibal, Mei MeiJ and Bitte Kai Rand.

These little design accessories are a great add-on to all the skirts and tailoring that seem to be the most popular styles of clothing across the collections.

THE BESTSELLERS:

Accessories in general were a strong category for us this season. This is an area that we have focussed in on recently- finding new, premium brands that we know our customers will love. In AW24 we added GLAS Eyewear and Edblad Jewellery to our Oldstrom portfolio and due to great margins and unique, reactive product offerings, these new brands seem to have been a big hit!

In the world of footwear, the ballet pump continues to be a winning style. We loved how Kennel & Schmenger took this trend and continued to play with it in interesting ways: from animal print and tweed variations, to stud embellishments and pointed toes.

Finally, we couldn’t round up an Autumn/ Winter season without speaking about the outerwear. Due to warmer climates and rainy forecasts becoming the norm, customers are opting for lighter jackets rather than heavy, padded winter coats. The Monsun from BRGN continues to be our most popular shape- a stylish, flattering option that will also keep you happy and dry no matter the weather.

Oldstrom Christmas Gift Guide 2023

The Oldstrom team have been getting excited when thinking ahead to Christmas! We wanted to share some of the items we would love to find under the tree, just in case you needed some inspiration ahead of your festive shopping sprees.

FOR HER

This Clorissa Coat in Oyster Grey from Dea Kudibal is a gift that she will treasure for years and years.

The cosiest of knits from Odd Molly.

You can’t go wrong with jewellery! We love this Gold Plated Ring with Amethyst from Carré Jewellery.

The Agnese cross-body bag with rivets is a beautiful, classic gift option from Campomaggi.

FOR HIM

Treat him to a 100% waterproof and super stylish Sludd Coat in Dark Navy from BRGN.

Easy, premium quality pieces from Sand Copenhagen like the Pre State Shirt in Medium Blue.

A cooler gift than Sheep Inc… we haven’t seen it!

Real leather accessories that just get better with wear!

The Giove Backpack from Campomaggi is a super sleek option.

SECRET SANTA

Make the receiver of your gift feel super special this Christmas with a personalised gift like this keyring from Campomaggi.

A practical and fun gift, with multiple colour combo’s to choose from- The Scarf from Sheep Inc.

A bestseller from BRGN- The Solregn Cap.

The perfect way to store your jewellery pieces- Caroline Organiser from Caroline Svedbom.

PETS

Your pet deserves a present too this Christmas and there is nothing cuter than a Dog Coat from BRGN.

Trend spotting at Spring/ Summer 2024 catwalk shows.

Our favourite trends from Paris Fashion week!

We have been totally hooked on all the fashion content from Copenhagen, London and Paris this past month! So we wanted to put our ‘research’ to good use and share some of the trends we are most excited about and the looks we will be recreating next Spring/ Summer.

Firstly, we are LOVING all the floral appliqué that we saw across Balmain, Gabriela Hearst and Simone Rocha shows.

Shop the look with Bitte Kai Rand- High Summer 2024 styles.

Another top trend we spotted from the week- All the feathery texture and sparkle from Schiaparelli, Rabanne and Noir Kei Ninomiya.

Match the glamorous, glitzy vibe with these pieces from the Mei MeiJ SS24 collection.

And our team favourite, the focus on statement jewellery styles and lots of sparkle seen at the Zimmerman, Miu Miu and Balenciaga shows.

Shop similar stand-out styles at Caroline Svedbom.