CAROLINE SVEDBOM - A ROYAL FAVOURITE

They say diamonds are a girl's best friend - but have you heard that Caroline Svedbom is a Royal’s best friend?

It comes at no surprise that Caroline Svedbom’s exquisite designs are loved by the Swedish Royal family. Handmade in Greece by expert craftsmen with Swarovski elements, these luxurious designs are not only visually exquisite but are ensured to be of the highest quality. 

 

“Precise attention is given to the artisanal handmade technique until perfection.” - Caroline Svedbom

 

Most recently, Caroline Svedbom jewellery was showcased at the Norwegian royal wedding, where it was worn by the bride, Princess Martha Louise herself, and her wedding party.

The Princess officially tied the knot with Californian shaman, Durek Ferret, at the Hotel Union in Geiranger on the 31st August 2024. The wedding was a three day extravaganza that was filled with gorgeous designs from Norwegian fashion designer, Tina Steffenakk Hermansen.

The stunning Swarovski crystals added a touch of elegant sparkle to compliment the royal looks and enhanced the glamour of the joyous occasion.

 

Discover more of Caroline Svedbom here!

THAT'S A WRAP ON ANOTHER SCOOP TRADE SHOW!

That's a wrap on another successful SCOOP!

From the 14th to the 16th of July we showcased a selection of our brands' SS25 collections at the trade show in Kensington Olympia including: Caroline Svedbom, Edblad, GLAS, Bitte Kai Rand and Valérie Khalfon, as well as launching two new exciting brands as part of the Oldstrom family: Isabelle Blanche and Vivere.

It was great to see so many of our existing clients, chat with some new faces and experience the love and excitement for our brands!

We look forward to returning to SCOOP for the AW25 edition next February.

WHAT TO WEAR: WIMBLEDON EDITION

What to wear to Wimbledon - The Oldstrom style guide.

Chic, stylish, smart, effortlessly cool- this is the vibe we would want to give off if we were fortunate enough to be court-side next week.

If you have managed to snag yourself a ticket and you want to be the best-dressed spectator this Wimbledon season, then you will definitely want to take a look at the Oldstrom style guide below.

 

Although there is no specific dress code for women at Wimbledon, smart dress is encouraged meaning a suit would be a go-to choice. We would also recommend sticking to a light and airy colour palette.

This Dea Kudibal combination: Zinsa jacket, Carita trousers and Cristana shirt is smart, clean and crisp with a subtle and cool twist.

 

Hopefully, we will continue to be blessed with gorgeous sunny weather for the event, in which case you will need to plan your outfit accordingly.

A linen jumpsuit, dress or set will be light and comfortable for a day outside in the heat, while a big pair of sunglasses can double up as a sun protector and as a style statement.

 

A blazer is always recommended for any event in the UK, just in case the temperature drops… and no one does classic blazers better than Sand Copenhagen!

Complete your look with fun, summery accessories like the Ocean Pearl Earrings from the Caroline Svedbom Resort collection, along with a big stack of matching bracelets of course.

 

EVERYTHING WE HAVE BEEN UP TO IN MAY

In-store events, exciting new collections, a showcase in Milan and a road trip to Scotland. Take a look at everything we have been up to in May over on our socials and in the highlights below.

AN EXCLUSIVE SHOPPING EVENT

Caroline and Beanie were thrilled to be a part of the exclusive shopping event at the lovely Moda Rosa Boutique, back at the beginning of May.

It was such a wonderful event showcasing Oldstrom brands including Dea Kudibal, Valérie Khalfon and Caroline Svedbom.

WINTER 24 AND PRE-SPRING 25 COLLECTIONS

This month we have been introducing our customers to beautiful new collections from both Dea Kudibal and Mei MeiJ. Both collections include transitional pieces that will help to refresh rails between the Christmas and early New Year period.

A TRIP TO MILAN

Caroline and Julie got to preview the Mei MeiJ Pre-spring 25 collection during a flying, 24-hour trip to Milan. They also managed to fit in a little sight-seeing and of course, stopped long enough to sit and enjoy some pizza and Aperol Spritz.

A SCOTTISH ROAD TRIP

Lois and Julia spent a week up in Scotland, visiting our lovely stockists and lots of new stores. It was a very productive trip and the girls thoroughly enjoyed their time up in such a beautiful part of the UK.

A 20TH ANNIVERSARY CELEBRATION!

The team at Gunnel’s Fashion Marbella had their 20th Anniversary this May. They celebrated the milestone in the best way possible, with a big party including a presentation from Caroline Svedbom and a fabulous, multi-brand fashion show.

Caroline was excited to attend the event in Marbella and saw so many of our brands highlighted throughout the day!

BEYOND THE BLUE

The sun is finally out, summer is just around the corner and we have the perfect jewellery collection to complement your warmer weather outfits - The Resort 2024 collection from Caroline Svedbom.

Anemone Grande Necklace / Crystal, Anemone Ring / Golden Shadow

Dive into the depths of this year’s Resort Collection “Beyond the Blue”, a beautiful collection that celebrates the Mediterranean beauty of the Greek Islands.

Greek Eye Statement Earrings / Crystal + Aquamarine

Evita Super Petite Bracelet /Aquamarine & Crystal, Siri Bangle / Aquamarine

A luxurious collection with a bohemian feel, Beyond the Blue Includes a mixture of easy-to-style pieces as well as statement designs inspired by vintage jewellery trends and photoshoots in Vogue. The collection also includes a new signature colour called "Sky Ignite".

Top left: Calanthe Necklace / Sky Combo, Mini Drop Necklace / Sky Ignite

Top Right: Mini Carolina Ring / Sky Combo, Mini Drop Ring / Sky Ignite

Bottom Left: Calanthe Bracelet / Sky Combo, Mini Drop Bracelet / Sky Ignite

Bottom Right: Mini Delia Earrings / Sky Combo, Calanthe Necklace / Sky Combo, Mini Drop Necklace / Sky Ignite

Explore the brand and the new collection: https://lnkd.in/df_ZxJ3E

Mirella Grande Earrings / Rainbow Combo

THE AW24 - END OF SEASON ROUND-UP

The start of 2024 was a super busy period for the Oldstrom team - Another successful selling season of showroom appointments, trade shows, brand visits and road trips. But now we have had a moment to rest and reflect on everything we have achieved, we wanted to highlight some of the most exciting events of the last few months.

Take a look at what we have been up to recently over on our socials and in the highlights below.

LAUNCHING GLAS EYEWEAR AT TOP DRAWER

Back in January, we attended our first trade show of the year, launching a very exciting new brand as part of the Oldstrom portfolio - the premium eyewear brand GLAS Eyewear. We also took our popular Swedish jewellery brand Caroline Svedbom to the show and showcased their beautiful Spring and Summer collections. This was a great way for us to jump into the new selling season with momentum and introduce the new GLAS brand to UK customers.

MEETING BITTE AND MICHAEL KAI RAND

At the beginning of the year, Julie and Freya travelled to Copenhagen for the AW24 kick-off meeting with Bitte Kai Rand. On this trip, they got the chance to meet the founders- Bitte and Michael, (Who we have to say are the loveliest people ever) as well as preview the new collection at the brand’s head office. A very fun and insightful trip overall and they can’t wait to visit again for the SS25 kick-off.

SCOOP TRADESHOW - AW24 EDITION

In February, we were back at Scoop, showing off all of the amazing new collections from our brands: Caroline Svedbom, BRGN, Bitte Kai Rand and Sand Copenhagen. We also took this opportunity to launch Edblad Jewellery to our customers and new potential buyers. The Swedish jewellery brand was a massive hit, with everyone loving the chunky, trendy, statement style of jewellery that Edblad is known for. (We love being able to offer customers new, unique and exciting product offerings!)

ROAD-TRIPPING AROUND IRELAND

At the beginning of April, Julia and Freya took Oldstrom on the road, visiting 36 stores in various towns all around Ireland. From Dublin to Kilkenny to Cork to Galway, the girls visited key existing stockists like Ellen B, Venezuela, Gallery 9 and Macbees, as well as introduced themselves to new, potential buyers and stores.

Key takeaways from the trip and all of the lovely chats they had along the way include a very positive reaction to the first season of Mei MeiJ, with stores experiencing great feedback on the brand and great initial sell-through. Another super positive product category for Ireland was accessories, with stores selling current brands very well and looking to introduce new names like Edblad and GLAS Eyewear to the mix.






OLDSTROM - MOTHER'S DAY GIFT GUIDE

Make her feel extra special this Mother’s Day 💐 (With help from the Oldstrom gift guide).

Celebrate your Mum this Mother's Day with gifts as special as she is!

The Oldstrom team have pulled together our best suggestions for spoiling your Mother on this special day. Browse through the list below for some shopping inspiration.

 

THE FAIL SAFE GIFT

A guaranteed winner - The popular Christanadea Blouse from Dea Kudibal is a classic white shirt with a fun twist.

 

THE GIFT THAT’S A LITTLE BIT OUT OF THE ORDINARY

Give your mum the gift of a stylish accessory that will also protect her, with the bestselling Kiara blue light frames from GLAS Eyewear. Choose from a range of colours to tailor the frame specifically to your mum’s style.

 

THE GIFT FOR THE FASHIONABLE AND PRACTICAL MUM

The Heeled Chelsea Boot from BRGN comes in both brown and black colour ways. These shoes are super stylish, comfortable and lightweight and are made in real leather with waterproof and breathable membrane. What more could a Mum ask for?!

 

THE EXCLUSIVE GIFT

Just launched online, exclusively for Mother’s Day, The Mini Zara Bracelet from Caroline Svedbom is a timeless symbol of appreciation, making it the perfect Mother's Day gift. 

 

THE MEANINGFUL GIFT

Show your Mum just how much she means to you with the ‘Forever Yours Sweater’ from Odd Molly.

A beautiful Spring knit with a heartfelt message.

 

THE TRENDY GIFT

The Beverly Studs from Edblad are a statement piece that will quickly become a favourite for both everyday wear and festive occasions. What better way to show your Mum you love her than with these trendy, heart shaped earrings.

It's sparkle season!

These are all of our favourite styles from the Caroline Svedbom Soirée collection that we will be rocking all festive party season!

The Soirée collection from Caroline Svedbom has launched in stores and online. A capsule collection full of sparkling, stand-out pieces to take you through the festive season and beyond.

To celebrate this exciting launch, we wanted to share some of our favourite pieces from the collection and how we would style them.

All clothing items pictured are from the Dea Kudibal Anniversary collection, shoes are from Kennel & Schmenger and bags are from Campomaggi- all available now.

Lydia Long Earrings/ Golden Shadow, Aurelia Bracelet/ Silk Combo and Lydia Cocktail Ring/ Golden Shadow- Caroline Svedbom, Tullipi NS Dress- Dea Kudibal, Celestina in Black Leather- Campomaggi, Dallas Boots- Kennel & Schmenger.

Zara Necklace/Crystal, Mini Drop Bracelet/ Mulberry Red, Lydia Cocktail Ring/ Mulberry Red and Light Rose- Caroline Svedbom, Cristobelli Blazer, Octavie Top, Cametti Trousers- Dea Kudibal and Mona Heels- Kennel & Schmenger.

Zara Necklace/Crystal, Aurelia Bracelet/ Silk Combo and Lydia Cocktail Ring/ Golden Shadow- Caroline Svedbom, Operina Jacket, Isibella Trousers- Dea Kudibal, Hasni Bag in Brandi Laminated Leather- Campomaggi and Mona Heels- Kennel & Schmenger.

Let us know which is your favourite look- 1, 2 or 3?