STATEMENT SEASON

November 5, 2024

We cannot escape these statement styles…

From statement ring stacks to eye-catching earrings and the perfect detail-rich necklaces, Edblad offers the hero pieces that will transform your look this season.

Look no further for your chunky jewellery inspiration - our very own Oldstrom community of influencers and stylists have got you covered! We are delighted to showcase these trend-setting looks that highlight the best of Edblad’s collection, curated by fashion-forward voices you can trust.

@FEDERICA.LABANCA

@BEINGDARA

@audrone.ge

@Mollieking

@sherriewebster

@hopemarsh

@katyaklema

Pictured: Milky Studs in Gold and Maxi Ivy Necklace in Gold

@audrone.ge

Pictured: The Agatha Set in Gold and Red

@geesteelx

Without a doubt, Edblad is the ultimate destination for your fashion jewellery pieces. Get inspired by this season’s must have icons!

CAROLINE SVEDBOM - A ROYAL FAVOURITE

October 2, 2024

They say diamonds are a girl's best friend - but have you heard that Caroline Svedbom is a Royal’s best friend?

It comes at no surprise that Caroline Svedbom’s exquisite designs are loved by the Swedish Royal family. Handmade in Greece by expert craftsmen with Swarovski elements, these luxurious designs are not only visually exquisite but are ensured to be of the highest quality.

“Precise attention is given to the artisanal handmade technique until perfection.” - Caroline Svedbom

Most recently, Caroline Svedbom jewellery was showcased at the Norwegian royal wedding, where it was worn by the bride, Princess Martha Louise herself, and her wedding party.

The Princess officially tied the knot with Californian shaman, Durek Ferret, at the Hotel Union in Geiranger on the 31st August 2024. The wedding was a three day extravaganza that was filled with gorgeous designs from Norwegian fashion designer, Tina Steffenakk Hermansen.

The stunning Swarovski crystals added a touch of elegant sparkle to compliment the royal looks and enhanced the glamour of the joyous occasion.

Discover more of Caroline Svedbom here!

BEYOND THE BLUE

May 8, 2024

The sun is finally out, summer is just around the corner and we have the perfect jewellery collection to complement your warmer weather outfits - The Resort 2024 collection from Caroline Svedbom.

*Anemone Grande Necklace / Crystal, Anemone Ring / Golden Shadow*

Dive into the depths of this year’s Resort Collection “Beyond the Blue”, a beautiful collection that celebrates the Mediterranean beauty of the Greek Islands.

*Greek Eye Statement Earrings / Crystal + Aquamarine*
*Evita Super Petite Bracelet /Aquamarine & Crystal, Siri Bangle / Aquamarine*

A luxurious collection with a bohemian feel, Beyond the Blue Includes a mixture of easy-to-style pieces as well as statement designs inspired by vintage jewellery trends and photoshoots in Vogue. The collection also includes a new signature colour called "Sky Ignite".

*Top left: Calanthe Necklace / Sky Combo, Mini Drop Necklace / Sky Ignite*
*Top Right: Mini Carolina Ring / Sky Combo, Mini Drop Ring / Sky Ignite*
*Bottom Left: Calanthe Bracelet / Sky Combo, Mini Drop Bracelet / Sky Ignite*
*Bottom Right: Mini Delia Earrings / Sky Combo, Calanthe Necklace / Sky Combo, Mini Drop Necklace / Sky Ignite*

Explore the brand and the new collection: https://lnkd.in/df_ZxJ3E

*Mirella Grande Earrings / Rainbow Combo*

THE AW24 SEASON WRAPPED

April 5, 2024

Here are our key takeaways after completing another busy selling season. This is Autumn/ Winter 2024 wrapped!

THE KEY COLOURS:

Across all of our brands’ collections, we noticed a repeating theme of rich tones of chocolate brown- an easy colour to style and a bit more interesting and elegant than navy or black, we are happy to see that brown is back.

After rising in popularity at the end of 2023, it also seems that the pop of red is here to stay! This season the tone of red is more rusty and very Autumn / Fall appropriate.

Finally, we started to see some playful pops of pastel within all the dark wintery tones. Mint being a big player, as well as cool tones of blue, yellow and pink. We believe this will help the collections to seamlessly transition into the SS25 season.

THE DESIGN FEATURES:

In the Autumn/ Winter collections the bow continues to reign supreme and if you ask Mei MeiJ then they would say the bigger the better! We love this super cute trend and we are glad to see it featured in new and interesting ways.

But if bows aren’t your thing then maybe corsages and big, fabric flowers are. You can find variations of this design feature in the AW24 collections from Dea Kudibal, Mei MeiJ and Bitte Kai Rand.

These little design accessories are a great add-on to all the skirts and tailoring that seem to be the most popular styles of clothing across the collections.

THE BESTSELLERS:

Accessories in general were a strong category for us this season. This is an area that we have focussed in on recently- finding new, premium brands that we know our customers will love. In AW24 we added GLAS Eyewear and Edblad Jewellery to our Oldstrom portfolio and due to great margins and unique, reactive product offerings, these new brands seem to have been a big hit!

In the world of footwear, the ballet pump continues to be a winning style. We loved how Kennel & Schmenger took this trend and continued to play with it in interesting ways: from animal print and tweed variations, to stud embellishments and pointed toes.

Finally, we couldn’t round up an Autumn/ Winter season without speaking about the outerwear. Due to warmer climates and rainy forecasts becoming the norm, customers are opting for lighter jackets rather than heavy, padded winter coats. The Monsun from BRGN continues to be our most popular shape- a stylish, flattering option that will also keep you happy and dry no matter the weather.

Introducing Edblad - Long lasting jewellery from Sweden.

January 25, 2024

In a fast-paced world where most things go as fast as they come, Edblad acts as a keeper of moments in time. Swedish jewellery design, crafted in style and strength, Edblad is the vibrant storyteller of long-lasting memories.

Edblad captures the Swedish heritage of effortless minimalism and timeless style through accessible modern jewellery.

Working primarily with steel, a sustainable material that is waterproof and can be recycled endlessly, Edblad’s signature pieces evoke confidence, emotion and joy every day.

WHY WE LOVE EDBLAD.

* Accessible luxury.

* Design studio in Stockholm.

* Products made from stainless steel which is waterproof and does not tarnish.

* Longlasting pieces in both quality and design.

A brand with a phenomenal trajectory. Last year they delivered €25 million turnover in Sweden alone with 20% growth ytd.

They are now focusing on growth internationally and we are super proud and excited to have partnered with the amazing Edblad team to be part of this global expansion journey.

Explore the brand further on Instagram.

It's sparkle season!

October 23, 2023

These are all of our favourite styles from the Caroline Svedbom Soirée collection that we will be rocking all festive party season!

The Soirée collection from Caroline Svedbom has launched in stores and online. A capsule collection full of sparkling, stand-out pieces to take you through the festive season and beyond.

To celebrate this exciting launch, we wanted to share some of our favourite pieces from the collection and how we would style them.

All clothing items pictured are from the Dea Kudibal Anniversary collection, shoes are from Kennel & Schmenger and bags are from Campomaggi- all available now.