AW25 COLOUR GUIDE

As we are about to embark on an exciting AW25 season, Oldstrom has curated our very own colour guide inspired by WGSN x Coloro trend report for the season. 

The report highlights themes of wellness, sustainability, creativity and technology as consumer drivers of these colours. Our AW25 collections seamlessly incorporate the key colour themes identified by WGSN, reflecting the latest trends in a vibrant and cohesive palette. Now, let’s dive into how each piece embodies these carefully curated hues, bringing fresh energy and style to your buying selection this season.

FUTURE DUSK

Pictured: 1. MeiMeiJ. 2. BITTE KAI RAND. 3. & 4. Dea Kudibal.

Individuality protrudes as a key theme for 2025. Creative and innovative, Future Dusk brings a dynamic newness to the plate for this season. This colour “aligns with themes of moving from darkness to light, dusk to dawn, preparing us for new horizons”. This dreamscape palette adds a elegant and rich touch to our collections this season.

CELESTIAL YELLOW

Pictured: 1. MeiMeiJ. 2. Edblad. 3. Isabelle Blanche Paris. 4. Caroline Svedbom.

With a new year presenting itself as a year full of optimism, it makes sense that our next key colour is celestial yellow. Proposing a glow of positive harmony, “it is reminiscent of the moon, the stars and the sun, and connects with the search for reassurance and guidance as people look to spirituality, astrology and astronomy in times of uncertainty”. Celestial yellow is most striking in our crystal accents from Caroline Svedbom’s Dreamscape collection, bringing bright hopeful energy to the new season.

CHEERY LACQUER

Pictured: 1. Valérie Khalfon. 2. Kennel and Schmenger. 3. Bitte Kai Rand. 4. Isabelle Blanche Paris

A maturing of the cherry red trend sees cherry lacquer manifesting in AW25. This powerful pantone has a more luxurious appeal with “a seductive quality that taps into our deepest desires, taboos and pleasures as a form of radical escapism and self-empowerment”. We’re irresistibly drawn to the rich allure of cherry lacquer, an undeniably captivating shade that adds depth and vibrancy to every piece in our collections.

TRANSFORMATIVE TEAL

Pictured: 1. Vi.ve.re. 2. Isabelle Blanche Paris. 3. Van Kukil. 4. Bitte Kai Rand

Ending off with a colour that taps into the comfort of nostalgia. This teal blue evokes feelings of warmth and sentimentality, “it has an undercurrent of soft joy and innocence brought on by memories, aligning with the rise of kindults and nostalgic sentiments reimagined among Gen Z”. It is clear that this retro blue is emerging as a captivating standout in our AW25 collections, commanding attention with its bold and timeless allure.

OLDSTROM CHRISTMAS GIFT GUIDE 2024

Unwrap the magic of style this season of giving with our curated Christmas gift guide - a chic selection of fashion-forward finds guaranteed to dazzle your nearest and dearest.

THE TRENDY ONE

These are the unique pieces that will keep the fashion-obsessed people in your life looking fabulous and staying ahead of the trends.

1. Isabelle Blanche Coat 2. Bitte Kai Rand Coat 3. Glas Eyewear Chain 4. Kennel & Schmenger Greta flats in Rosso 5. Edblad - Gallant Necklace, Gallant Earrings and Gallant Ring 6. GLAS Eyewear Elara reading glasses

FOR THE TIMELESS

We love investing in chic, high-quality items that will stand the test of time and we know that you do too! So here are a few of our favourites from the current season’s collections.

1. Caroline Svedbom Paloma Earrings 2. Caroline Svedbom Lily Necklace 3. Vivere - Adele Blazer and Vivienne Trousers 4. Sand Copenhagen Cashmere Coat 5. Kennel & Schmenger Cleo loafers 6. Dea Kudibal Jasmina Blouse 7. Van Kukil Reese sweater 8. Karl Donoghue Mittens

READY FOR THE OUTDOORS

From the path to the pub - we’ve got you covered. Stay adventurous. Stay chic.

1. BRGN Duskregn Short Trench 2. GLAS Eyewear Chloe Sunglasses 3. Bitte Kai Rand Fukkura trousers 4. BRGN Black High Boots 5. Campomaggi Kura Backpack

THE LIFE OF THE PARTY

For the glamorous, social butterflies and the life of the party this Christmas- these are the stand out styles that will get heads turning!

1. Dea Kudibal Olivia Jacket 2. Isabelle Blanche Dress 3. Caroline Svedbom Diana Earrings 4. Kennel & Schmenger Greta flats in Schwarz 5. Campomaggi Afrodite Bag 6. Valérie Khalfon Sequin Gilet

STOCKING FILLERS

Select your perfect stocking stuffer combination with pieces for every personality.

1. Bitte Kai Rand Flower Brooch 2. BRGN Solregn Cap 3. Sand Copenhagen Cashmere Scarf 4. Caroline Svedbom Perfume 5. Caroline Svedbom Jewellery Organisers 6. Campomaggi Edera Purse 7. GLAS Eyewear Tassle 8. Edblad Ivy Chain Bracelet 9. Edblad Crest Studs

WHAT TO WEAR: WIMBLEDON EDITION

What to wear to Wimbledon - The Oldstrom style guide.

Chic, stylish, smart, effortlessly cool- this is the vibe we would want to give off if we were fortunate enough to be court-side next week.

If you have managed to snag yourself a ticket and you want to be the best-dressed spectator this Wimbledon season, then you will definitely want to take a look at the Oldstrom style guide below.

Explore the brands: Dea Kudibal, GLAS Eyewear, Edblad, Campomaggi, Kennel & Schmenger

Although there is no specific dress code for women at Wimbledon, smart dress is encouraged meaning a suit would be a go-to choice. We would also recommend sticking to a light and airy colour palette.

This Dea Kudibal combination: Zinsa jacket, Carita trousers and Cristana shirt is smart, clean and crisp with a subtle and cool twist.

Explore the brands: Bitte Kai Rand, GLAS Eyewear, Edblad, Campomaggi, Kennel & Schmenger

Hopefully, we will continue to be blessed with gorgeous sunny weather for the event, in which case you will need to plan your outfit accordingly.

A linen jumpsuit, dress or set will be light and comfortable for a day outside in the heat, while a big pair of sunglasses can double up as a sun protector and as a style statement.

Explore the brands: Sand Copenhagen, GLAS Eyewear, Caroline Svedbom, Campomaggi, Kennel & Schmenger

A blazer is always recommended for any event in the UK, just in case the temperature drops… and no one does classic blazers better than Sand Copenhagen!

Complete your look with fun, summery accessories like the Ocean Pearl Earrings from the Caroline Svedbom Resort collection, along with a big stack of matching bracelets of course.

WHAT TO WEAR TO CHELSEA FLOWER SHOW

The Summer social calendar will soon be kicking off with the iconic RHS Chelsea Flower Show- an annual event held at the historic Royal Hospital Chelsea, running from the 21st to the 25th of May.

If you managed to grab some tickets this year, then you might be in need of a little outfit inspiration. Here are a few of our recommendations for event-appropriate looks.

We know, as Miranda would say “Florals for Chelsea Flower Show… groundbreaking” but in this case it really is a perfect match!

A summery, day dress is a great, easy option to nail the smart/casual dress code. Pair with a comfy trainer to get you through the day and some statement jewellery, like these Caroline Svedbom Petite Rope and Anemone styles, to add an extra touch of glamour to the look.

Chelsea Flower Show is the perfect excuse to pull out the linen pieces from summer wardrobe storage.

This set from Sand Copenhagen would be light and comfortable for a day in the sun, but still gives a crisp and sophisticated look, especially when layered with an Italian-tailored, double-breasted cream blazer.

This gorgeous set from the Sand Copenhagen SS24 collection ticks many of the dress code boxes:

Neutral / pastel colours representative of Springtime

Cheerful, floral print

Soft, comfortable material and fit

Dress the look up or down with wedges, sandals or a pair of trainers and finish off with a bag of your choice.

The Caritadea trousers from Dea Kudibal could be the perfect choice if you prefer a more tailored look.

Here the trousers have been styled with the Cassisa Blouse in Datura Cobalt, but the clean and sophisticated cream colour of the trousers will make them easy to style with whatever blouse you choose.

On a really hot day, a straw fedora and a pair of sunglasses would be the perfect accessories to help protect your face from the sun. Here we have also styled the Tusnelda dress from Dea Kudibal with a Verecruz, woven bag from Campomaggi and ‘Holly’ sandals from Kennel & Schmenger for a complete, summer-ready look.

THE AW24 SEASON WRAPPED

Here are our key takeaways after completing another busy selling season. This is Autumn/ Winter 2024 wrapped!

THE KEY COLOURS:

Across all of our brands’ collections, we noticed a repeating theme of rich tones of chocolate brown- an easy colour to style and a bit more interesting and elegant than navy or black, we are happy to see that brown is back.

After rising in popularity at the end of 2023, it also seems that the pop of red is here to stay! This season the tone of red is more rusty and very Autumn / Fall appropriate.

Finally, we started to see some playful pops of pastel within all the dark wintery tones. Mint being a big player, as well as cool tones of blue, yellow and pink. We believe this will help the collections to seamlessly transition into the SS25 season.

THE DESIGN FEATURES:

In the Autumn/ Winter collections the bow continues to reign supreme and if you ask Mei MeiJ then they would say the bigger the better! We love this super cute trend and we are glad to see it featured in new and interesting ways.

But if bows aren’t your thing then maybe corsages and big, fabric flowers are. You can find variations of this design feature in the AW24 collections from Dea Kudibal, Mei MeiJ and Bitte Kai Rand.

These little design accessories are a great add-on to all the skirts and tailoring that seem to be the most popular styles of clothing across the collections.

THE BESTSELLERS:

Accessories in general were a strong category for us this season. This is an area that we have focussed in on recently- finding new, premium brands that we know our customers will love. In AW24 we added GLAS Eyewear and Edblad Jewellery to our Oldstrom portfolio and due to great margins and unique, reactive product offerings, these new brands seem to have been a big hit!

In the world of footwear, the ballet pump continues to be a winning style. We loved how Kennel & Schmenger took this trend and continued to play with it in interesting ways: from animal print and tweed variations, to stud embellishments and pointed toes.

Finally, we couldn’t round up an Autumn/ Winter season without speaking about the outerwear. Due to warmer climates and rainy forecasts becoming the norm, customers are opting for lighter jackets rather than heavy, padded winter coats. The Monsun from BRGN continues to be our most popular shape- a stylish, flattering option that will also keep you happy and dry no matter the weather.

What's going on during Copenhagen Fashion Week?

Copenhagen Fashion Week is almost here and we wouldn’t want you to miss out on the chance to preview our brands’ Autumn Winter 2024 collections. So, we have pulled together all the information you need to plan your trip’s itinerary.

CIFF : 31st January - 2nd February

Bella Center - Center Boulevard 5, Copenhagen.

Mei Meij, Tomorrow Denim, Bitte Kai Rand, BRGN,

Caroline Svedbom, Campomaggi.

CIFF X Office Party: Thursday 1st February | 9pm - 2am

Halmtorvet 11, 1700 Copenhagen.

A special event for all brands, press and buyers to get together and celebrate the new season!

Showroom appointments: 29th - 2nd February

Dea Kudibal and Sand Copenhagen

(Get in touch for more information).

It's sparkle season!

These are all of our favourite styles from the Caroline Svedbom Soirée collection that we will be rocking all festive party season!

The Soirée collection from Caroline Svedbom has launched in stores and online. A capsule collection full of sparkling, stand-out pieces to take you through the festive season and beyond.

To celebrate this exciting launch, we wanted to share some of our favourite pieces from the collection and how we would style them.

All clothing items pictured are from the Dea Kudibal Anniversary collection, shoes are from Kennel & Schmenger and bags are from Campomaggi- all available now.

Lydia Long Earrings/ Golden Shadow, Aurelia Bracelet/ Silk Combo and Lydia Cocktail Ring/ Golden Shadow- Caroline Svedbom, Tullipi NS Dress- Dea Kudibal, Celestina in Black Leather- Campomaggi, Dallas Boots- Kennel & Schmenger.

Zara Necklace/Crystal, Mini Drop Bracelet/ Mulberry Red, Lydia Cocktail Ring/ Mulberry Red and Light Rose- Caroline Svedbom, Cristobelli Blazer, Octavie Top, Cametti Trousers- Dea Kudibal and Mona Heels- Kennel & Schmenger.

Zara Necklace/Crystal, Aurelia Bracelet/ Silk Combo and Lydia Cocktail Ring/ Golden Shadow- Caroline Svedbom, Operina Jacket, Isibella Trousers- Dea Kudibal, Hasni Bag in Brandi Laminated Leather- Campomaggi and Mona Heels- Kennel & Schmenger.

Let us know which is your favourite look- 1, 2 or 3?

OLDSTROM NEWS: OUR SEPTEMBER ROUND-UP.

September was a super busy Month for the Oldstrom team. From PR events, to showroom appointments, to trade shows, to travel: the past month has brought us many company firsts and fun experiences.

See more of what we have been up to over on our socials and in the highlights below.

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MICAM MILANO

At the beginning of September, Caroline and Lois travelled to Milan to showcase the Kennel & Schmenger SS24 collection at the MICAM trade show. They also stopped by the WGSN presentation and learnt all about the biggest footwear trends for the next season.

TOP DRAWER

This past month we also launched the beautiful SS24 collection from Caroline Svedbom to buyers, when we showed at Top Drawer.

OLDSTROM SS24 PRESS DAY

This year we held our first in-house Oldstrom press day!

Press, stylists and influencers were invited to preview all of our brands’ SS24 collections in our beautiful Shoreditch showroom. A very successful and fun day despite the terrible weather!

A TRIP TO PARIS

During a short but jam-packed, fun-filled weekend in Paris, the team spent time at Premiere Classe with Campomaggi and Kennel and Schmenger as well as visiting Tranoi and Splash tradeshows.

It was so great to see everyone who attended the shows and to meet some new faces!

BRING ON OCTOBER!

SS20 Previews - Kennel & Schmenger

Kennel & Schmenger was founded in 1918 and has a long and proud tradition that combines handcraft and zeitgeist in their manufacture. Kennel & Schmenger’s distinctive handwriting has elevated it to become one of the key brands in the premium segment. With the collections’ variety within all product groups their styles convey both aesthetics and casualness. Over the years Kennel & Schmenger gained essential experience. This comprehensive know-how is used throughout all groups of products like pumps, sneakers, sandals, boots and booties.

We had the pleasure to visit Kennel & Schmenger’s factory in Pirmasens which is one of the last remaining factories in Germany that still produces locally. It was incredible to see how the shoes are created from sketch to finished product with the greatest detail and care.