AW25 COLOUR GUIDE

As we are about to embark on an exciting AW25 season, Oldstrom has curated our very own colour guide inspired by WGSN x Coloro trend report for the season. 

The report highlights themes of wellness, sustainability, creativity and technology as consumer drivers of these colours. Our AW25 collections seamlessly incorporate the key colour themes identified by WGSN, reflecting the latest trends in a vibrant and cohesive palette. Now, let’s dive into how each piece embodies these carefully curated hues, bringing fresh energy and style to your buying selection this season.

 

FUTURE DUSK

Pictured: 1. MeiMeiJ. 2. BITTE KAI RAND. 3. & 4. Dea Kudibal.

Individuality protrudes as a key theme for 2025. Creative and innovative, Future Dusk brings a dynamic newness to the plate for this season. This colour “aligns with themes of moving from darkness to light, dusk to dawn, preparing us for new horizons”. This dreamscape palette adds a elegant and rich touch to our collections this season.

 

CELESTIAL YELLOW

With a new year presenting itself as a year full of optimism, it makes sense that our next key colour is celestial yellow. Proposing a glow of positive harmony, “it is reminiscent of the moon, the stars and the sun, and connects with the search for reassurance and guidance as people look to spirituality, astrology and astronomy in times of uncertainty”. Celestial yellow is most striking in our crystal accents from Caroline Svedbom’s Dreamscape collection, bringing bright hopeful energy to the new season.

 

CHEERY LACQUER

A maturing of the cherry red trend sees cherry lacquer manifesting in AW25. This powerful pantone has a more luxurious appeal with “a seductive quality that taps into our deepest desires, taboos and pleasures as a form of radical escapism and self-empowerment”. We’re irresistibly drawn to the rich allure of cherry lacquer, an undeniably captivating shade that adds depth and vibrancy to every piece in our collections.

 

TRANSFORMATIVE TEAL

Ending off with a colour that taps into the comfort of nostalgia. This teal blue evokes feelings of warmth and sentimentality, “it has an undercurrent of soft joy and innocence brought on by memories, aligning with the rise of kindults and nostalgic sentiments reimagined among Gen Z”. It is clear that this retro blue is emerging as a captivating standout in our AW25 collections, commanding attention with its bold and timeless allure.

OLDSTROM'S CHRISTMAS WISHLIST

“What do you want this Christmas?”

Curating your own Christmas Wishlist has no one-size-fits-all formula. So to inspire your own Wishlist, we’re sharing what’s topping or team’s holiday dreams this year. From practical picks to fun indulgences, there is something for everyone!

 

FREYA’S PICK

Pictured: Sand Furi Jacket

 

MIA’S PICK

Pictured: Edblad Flowy Bangle in Gold

 

JULIE’S PICK

Pictured: Bitte Kai Rand Lacquer Long Coat

 

LOIS’ PICK

Pictured: BRGN Hiking Boots

 

CAROLINE’S PICK

Pictured: Edblad Flowy Bangle in Steel

 

LUCY’S PICK

Pictured: Campomaggi Bella Di Notte Rhinestone Bag

 

BEANIE’S PICK

Pictured: Caroline Svedbom Rosita Earrings in Gold

 

SINEAD’S PICK

Pictured: Isabella Blanche Sequin Blazer in Black

 

We hope your Wishlist has inspired you to find the perfect gift for you and your loved ones! Here’s to a season filled with joy, warmth, and unforgettable moments.

Happy Holidays from Team Oldstrom! x

SS25 TREND RECAP: A GUIDE TO THE SEASON'S MUST-HAVES

As the curtain closes on SS25 fashion weeks from Copenhagen to London and Paris, we’re buzzing with fresh inspiration for next season. With so many standout moments on the runways, we’ve curated our top trend picks that are set to define the fashion landscape. 

Romantic reverie

The boho-chic movement, catapulted back into the spotlight by Chloé’s AW24 show, continues its reign in SS25—and we're loving it! Think romantic ruffles, dreamy silhouettes, and light fabrics that exude effortless femininity. Simone Rocha, Loewe, and of course, Chloé embraced this free-spirited aesthetic in their collections.

You can find this romantic aesthetic in our very own Isabelle Blanche SS25 collection, where bohemian is woven into the brand's very DNA.

BLAZERS ON BLAZERS


Structured shoulders and exquisite suiting dominated this season. This trend took form through both oversized cuts and form-fitting styles alike. We saw that The Row, Saint Lauren and Nina Ricci embraced the versatility of power dressing on their catwalks.

For those who seek timeless sophistication, our suiting brand Sand Copenhagen appreciates quiet luxury, perfect cuts, and modernity. With its flawless tailoring, Sand Copenhagen is your go-to for sharp, statement-making suiting.

Butter yellow

The undisputed colour of SS25? Butter yellow.

This creamy, sun-soaked hue dominated collections from Loewe, Jacquemus, Gucci, and Paloma Wool, emerging as the new neutral for Spring. It’s a shade that exudes optimism, perfect for a season where authenticity and joy are at the forefront of fashion.

Scandinavian brand Bitte Kai Rand embraces this uplifting palette in their High Summer 2025 collection. Their design DNA is epitomised by relaxed fits, colour and soft, textured fabrics. Butter yellow never looked so effortless.

Chic shoes

Vintage-inspired slingbacks and pumps strutted down the catwalks, adding a touch of timeless elegance to SS25. Pointed toes and rich red hues were key accents in shows such as Bottega Veneta and Saint Laurent, perfectly complementing the season's power dressing looks.

Emulate this trend with Kennel & Schmenger, a brand renowned for its craftsmanship and dedication to blending comfort with high-end aesthetics. Step into style without sacrificing ease.

Step into SS25 with confidence as you explore these runway-approved trends with our Oldstrom brands that offer a unique blend of timeless style and modern flair.


For more on our latest trend-setting brands, feel free to reach out to us: info@oldstrom.com.

AN INSPIRATIONAL 48 HOURS AT CPHFW

Exploring CIFF trade show, an evening with the Dea Kudibal team and trend spotting at the CPHFW shows…

The Oldstrom team outside of CIFF trade show.

We had such a wonderful time in Copenhagen this week, attending CIFF · Copenhagen International Fashion Fair, where our brands MEIMEIJ, Isabelle Blanche, Edblad & Co, Campomaggi, BRGN and BITTE KAI RAND were exhibiting.

Oldstrom sales executives- Gemma and Freya at the Edblad jewellery stand.

As well as exploring the trade show, meeting with brands and customers, and attending a showcase event hosted at the beautiful Dea Kudibal showroom, we also had time to get lots of style inspiration from the runway shows and amazing street style looks!

As our Director Caroline told Drapers: "It is very inspiring to be here. It is a melting pot of fashion – you get a full 360 of fashion [due to the trade show and catwalks taking place at the same time] and it is very inclusive that way.”

We can't wait to return to Copenhagen for the next edition of the show!

Read the full article here: https://lnkd.in/evsbFr2p

THAT'S A WRAP ON ANOTHER SCOOP TRADE SHOW!

That's a wrap on another successful SCOOP!

From the 14th to the 16th of July we showcased a selection of our brands' SS25 collections at the trade show in Kensington Olympia including: Caroline Svedbom, Edblad, GLAS, Bitte Kai Rand and Valérie Khalfon, as well as launching two new exciting brands as part of the Oldstrom family: Isabelle Blanche and Vivere.

It was great to see so many of our existing clients, chat with some new faces and experience the love and excitement for our brands!

We look forward to returning to SCOOP for the AW25 edition next February.