EVERYTHING WE HAVE BEEN UP TO IN MAY

In-store events, exciting new collections, a showcase in Milan and a road trip to Scotland. Take a look at everything we have been up to in May over on our socials and in the highlights below.

AN EXCLUSIVE SHOPPING EVENT

Caroline and Beanie were thrilled to be a part of the exclusive shopping event at the lovely Moda Rosa Boutique, back at the beginning of May.

It was such a wonderful event showcasing Oldstrom brands including Dea Kudibal, Valérie Khalfon and Caroline Svedbom.

WINTER 24 AND PRE-SPRING 25 COLLECTIONS

This month we have been introducing our customers to beautiful new collections from both Dea Kudibal and Mei MeiJ. Both collections include transitional pieces that will help to refresh rails between the Christmas and early New Year period.

A TRIP TO MILAN

Caroline and Julie got to preview the Mei MeiJ Pre-spring 25 collection during a flying, 24-hour trip to Milan. They also managed to fit in a little sight-seeing and of course, stopped long enough to sit and enjoy some pizza and Aperol Spritz.

A SCOTTISH ROAD TRIP

Lois and Julia spent a week up in Scotland, visiting our lovely stockists and lots of new stores. It was a very productive trip and the girls thoroughly enjoyed their time up in such a beautiful part of the UK.

A 20TH ANNIVERSARY CELEBRATION!

The team at Gunnel’s Fashion Marbella had their 20th Anniversary this May. They celebrated the milestone in the best way possible, with a big party including a presentation from Caroline Svedbom and a fabulous, multi-brand fashion show.

Caroline was excited to attend the event in Marbella and saw so many of our brands highlighted throughout the day!

OLDSTROM AW24 PRESS DAY

On the 24th of April, we hosted our AW24 press day at our showroom in Shoreditch!

It was such a wonderful day showcasing the latest collections from all of our beautiful brands including Edblad, GLAS Eyewear, Campomaggi, Dea Kudibal, Mei MeiJ, Bitte Kai Rand, Sand Copenhagen, Caroline Svedbom and Van Kukil.

An exciting guest list including key press, influencers and stylists, all brought the best vibes to the event and made the day a joy to host!

 

We look forward to doing it all again at the end of the SS25 season 😊

THE AW24 - END OF SEASON ROUND-UP

The start of 2024 was a super busy period for the Oldstrom team - Another successful selling season of showroom appointments, trade shows, brand visits and road trips. But now we have had a moment to rest and reflect on everything we have achieved, we wanted to highlight some of the most exciting events of the last few months.

Take a look at what we have been up to recently over on our socials and in the highlights below.

LAUNCHING GLAS EYEWEAR AT TOP DRAWER

Back in January, we attended our first trade show of the year, launching a very exciting new brand as part of the Oldstrom portfolio - the premium eyewear brand GLAS Eyewear. We also took our popular Swedish jewellery brand Caroline Svedbom to the show and showcased their beautiful Spring and Summer collections. This was a great way for us to jump into the new selling season with momentum and introduce the new GLAS brand to UK customers.

MEETING BITTE AND MICHAEL KAI RAND

At the beginning of the year, Julie and Freya travelled to Copenhagen for the AW24 kick-off meeting with Bitte Kai Rand. On this trip, they got the chance to meet the founders- Bitte and Michael, (Who we have to say are the loveliest people ever) as well as preview the new collection at the brand’s head office. A very fun and insightful trip overall and they can’t wait to visit again for the SS25 kick-off.

SCOOP TRADESHOW - AW24 EDITION

In February, we were back at Scoop, showing off all of the amazing new collections from our brands: Caroline Svedbom, BRGN, Bitte Kai Rand and Sand Copenhagen. We also took this opportunity to launch Edblad Jewellery to our customers and new potential buyers. The Swedish jewellery brand was a massive hit, with everyone loving the chunky, trendy, statement style of jewellery that Edblad is known for. (We love being able to offer customers new, unique and exciting product offerings!)

ROAD-TRIPPING AROUND IRELAND

At the beginning of April, Julia and Freya took Oldstrom on the road, visiting 36 stores in various towns all around Ireland. From Dublin to Kilkenny to Cork to Galway, the girls visited key existing stockists like Ellen B, Venezuela, Gallery 9 and Macbees, as well as introduced themselves to new, potential buyers and stores.

Key takeaways from the trip and all of the lovely chats they had along the way include a very positive reaction to the first season of Mei MeiJ, with stores experiencing great feedback on the brand and great initial sell-through. Another super positive product category for Ireland was accessories, with stores selling current brands very well and looking to introduce new names like Edblad and GLAS Eyewear to the mix.






PLAN YOUR VISIT TO SHOREDITCH

OUR SHOWROOM

Oldstrom Agency- 77 Leonard Street, Shoreditch, London, EC2A 4QS

We have created a vibrant, centrally located showroom, with a friendly and relaxed atmosphere to ensure our clients can experience products in person and as a result, fully appreciate their value.

Nearest tube and train stations: Old Street, Shoreditch High Street and Liverpool Street Station.

WHERE TO EAT

in Shoreditch, the options for drinking and dining out are truly endless. Below are just a couple of our current top recommendations.

The Clove Club

The clove club is a relaxed fine dining restaurant set in the historic rooms of the Grade II-listed Shoreditch town hall.

Led by chef-patron Isaac Mchale, they serve a seasonal tasting menu featuring modern, elegant dishes. The Cove Club places a great emphasis on sourcing the best produce the British Isles has to offer, showcased in dishes inspired by Isaac’s culinary memories and travels.

Llama Inn

Chef Erik Ramirez brings his Pisco disco from New York to The Hoxton hotel’s rooftop.

The Llama Inn is a freewheeling, modern approach to Peruvian cooking, with an exciting menu of ceviche, small plates, sharing dishes, natural wine and standout cocktails.

Open Wednesday to Sunday for lunch and dinner, Llama Inn is a full dining experience for any occasion.

WHERE TO STAY

Below we have listed two premium, local hotels that are a short-walks distance from our showroom and are both conveniently located for exploring the East London area.

One Hundred Shoreditch

The social heart of Shoreditch- This independent hotel is situated in a key position along Shoreditch High Street and is home to six restaurants and bars, including a rooftop bar and terrace with panoramic views over East London.

The Rooftop bar takes inspiration from Palm Springs and feels like a playful, Californian escape in East London with its pink colour scheme, lush succulents, cacti and an outdoor rooftop terrace.

Hart Shoreditch

Hart Shoreditch Hotel London, Curio Collection by Hilton draws inspiration from the area’s rich industrial history and combines this with beautiful craftsmanship.

Dine in at the hotels new pop-up restaurant experience- Mostrador or at Tavla bar which by day offers Turkish coffee and by night hosts a DJ and cocktails.

 

Head to our ‘EXPLORE THE AREA’ page for more recommendations like where to explore, where to shop and where to get pampered.

We hope you enjoy your trip to East London. See you soon!

Dea Kudibal - Taking care of your premium silk

Designed and created by the designer herself, Dea Kudibal stretched her creative flair from a young age, being brought up by a family of artists. In 2003 the brand started by selling beautiful silk scarves and quickly developed into a beautiful clothing line. The signature stretch silk quality, combined with ethnic prints and handmade details makes this brand a must-have!

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The stretch silk quality has become a signature for Dea Kudibal and while most silk is recommended to be dry clean only, Dea Kudibal’s luxury and high quality, along with the great durability has made the stretch silk super easily maintainable, you can simply machine wash all Dea Kudibal Silks! If you choose to machine wash then do so on a slow silk setting at a maximum of 30 degrees, always best to wash with cold water!

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However, if you choose to hand wash the pure stretch silk do so at a maximum of 40 degrees to not damage the silk. When doing so always make sure there is no bleach in the detergents and that it is suitable for silk fabrics. It is very important to make sure that you turn your silk inside out and do not scrub or stretch the silk while wet, this can result in the silk stretching and losing its shape. Instead of scrubbing to get the stains out we say leave the garment in the water to soak for up to 30 minutes, this is plenty of time to release all dirt and oils from the fabric.

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Wet silk is super fragile and will stretch if hung on a hanger so to dry the silk garments best to lay them flat and air dry. If you wish to speed up the drying process lay the silk garment flat in between 2 cotton towels this way they will help absorb the moisture from the silk.

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Once dry, do not iron the silk, the heat will damage the soft fabric fibers. The high quality of the Dea Kudibal silk means you shouldn’t need to iron the garment however If there are some stubborn wrinkles you wish to remove then steaming slowly in a downwards motion will relax the silk fibers and even out any wrinkles, soon as that is done your Dea Kudibal silk garments will be looking fresh and new ready!



Odd Molly SS21 - Immediate Stock

Odd Molly’s Summer Collection 2021 is a journey through places, dreams, culture and time.

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It’s a journey to explore new ways to express yourself, to fulfill your dreams, to discover what actually matters and also to find the place where you feel most alive.

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Isabelle Dress

This is a dress to shine in! The colorful Odd Molly Isabelle Dress has an all over print and lovely details that give it a bohemian style.

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It comes in four fantastic colors: Living Coral, Apricot Tan, Light Powder and Rose.

Immediate Stock Available

Myrtle Dress

Myrtle Dress is an organic cotton dress. It has an all over print and smock at the upper body, which gives it a gorgeous fit.

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This garment is made from organic cotton, grown using alternative methods that have less impact on the environment, without chemical fertilisers or pesticides, and is not genetically modified. This is positive for the soil and also provides a better working environment for the farmers.

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Holly Pants

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The Odd Molly Holly Pants have a flared style that's not just cool but also very flattering. They are made in a corduroy fabric and come in two colors: Pink Mauve and Steel Grey.

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Love Pink Mauve and Steel Grey but don't fancy a pair of new pants? Then why not opt for the perfect alternative, the holly-skirt!

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Contact Information

Email: stephanie@oldstrom.com

Campomaggi AW18

New to the AW18 portfolio are the gorgeous bags from Italian brand Campomaggi. Handmade in Tuscany these are a truly unique. It is the kind of special bag you expect to find in a small boutique and that will last you a lifetime. In fact, they only get better with age!

The brand is stocked at Merci in Paris, Barneys in New York, Jules B in Newcastle and Square in Bath to name a few.....

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