OLDSTROM AW24 PRESS DAY

On the 24th of April, we hosted our AW24 press day at our showroom in Shoreditch!

It was such a wonderful day showcasing the latest collections from all of our beautiful brands including Edblad, GLAS Eyewear, Campomaggi, Dea Kudibal, Mei MeiJ, Bitte Kai Rand, Sand Copenhagen, Caroline Svedbom and Van Kukil.

An exciting guest list including key press, influencers and stylists, all brought the best vibes to the event and made the day a joy to host!

We look forward to doing it all again at the end of the SS25 season 😊

Tomorrow Denim - The Worlds First Sustainable Denim Brand

Tomorrow Denim fills a gap in an emerging market for effortless, easy-to-wear fashion with a green conscience.

For every new season the collections are created for the fast growing group of intelligent women who demand to know more about the processes and realities behind the clothes that they wear

Tomorrow offer the highest possible honour within Sustainable Denim for the green hearted and are the first to be certified by both the Nordic Swan ecolabel and EU ecolabel.

Tomorrow works with premium Italian fabrics from Isco and produce in their own factory which promotes gender neutrality – they invest in the community offering a supportive environment, fare wages and healthy working conditions for all employees.

Tomorrow strive to empower Women in the workforce, not just by recruiting, but rather by implementing training programs to develop and promote women to higher positions. The Tomorrow mission is simple: to prove that great styles and a sustainable mindset go hand in hand.

Tomorrow also offer unique transparency with their sustainable production by certifying each denim product with a serial number allowing the buyer with a green conscience to trace their denim garments throughout the process and to see/ feel that they are making a safer purchase for people and the planet.

The Tomorrow woman is an urban woman who makes conscious choices in all facets of life. She does not have a certain age but the common denominator is that she has an attitude about the products she surrounds herself with. She wants to know the content of the product, where it is produced and by whom. She does not compromise on quality and demands that beautiful design and sustainability go together.

Campomaggi AW18

New to the AW18 portfolio are the gorgeous bags from Italian brand Campomaggi. Handmade in Tuscany these are a truly unique. It is the kind of special bag you expect to find in a small boutique and that will last you a lifetime. In fact, they only get better with age!

The brand is stocked at Merci in Paris, Barneys in New York, Jules B in Newcastle and Square in Bath to name a few.....