SS25 PRESS DAY

As we try to cling onto the end of the warmer days, we found ourselves gifted with a surprisingly sunny Autumn afternoon - the perfect setting for our SS25 Press Day.

The dream team. ❤️

It was a privilege to showcase collections from Bitte Kai Rand, Caroline Svedbom, Campomaggi, Edblad, Sand Copenhagen and Van Kukil to our community of press, stylists and influencers. The vibrant energy of the day matched our guests who joined us to explore the newness in our SS25 collections ahead of the season.

The day was elevated by a pampering experience from Shoreditch Nails as we hosted a pop up nail bar in our showroom for an extra special treat for our guests.

We truly appreciate everyone that attended our SS25 Press Day as we love connecting and making memories with our Oldstrom community. 

We are so excited for what lies ahead for our incredible brands and the Oldstrom family!

VK CASHMERE AW21 LOOKBOOK

Having recently hired our own in house photographer, we headed to Hampstead Heath to shoot some content for one of our brands, VK Cashmere for their AW21 collection lookbook. As sustainability is at the heart of the brand’s identity, we focused on capturing earthy tones and a love and closeness to nature.

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BEHIND THE SCENES

We all need a little TLC from time to time... and so does your VK Cashmere! Here's how

Delicate, warm and silky, wearing VK Cashmere feels like pure luxury and is. loved by many. But how can we return the same love back?

Cashmere is a type of wool which is extracted from the plush undercoat of the Kashmir goat, which is softer and finer than sheep’s wool. Due to the fact that these goats can only produce 4-6 ounces each year, cashmere has become very expensive and not as accessible.

Cashmere has natural antibacterial properties and may be easier to wash than you may think. However, it is always important to be patient and persevere with the process, in order to keep your Cashmere looking forever new. We tend to recommend you gently wash your cashmere knitwear after having worn it three or four times.

Here’s how to wash your cashmere in just a few simple steps…

  1. Hand wash the item in lukewarm water (we recommend 35 degrees). In regards to the detergent, we recommend using a cashmere shampoo. However, if this isn’t something you have access to, then a similar mild detergent will do the job just fine.

  2. Squeeze the suds gently through the fabric without rubbing or stretching the garment.

  3. Rinse thoroughly in water of the same temperature.

  4. Do not lift the garment while it is soaked with excess water, as this can cause the garment to change shape.

  5. Once you are done washing the garment, place it gently back into its original shape. Make sure to keep the garment flat on a towel and let it dry naturally. Do not ever tumble dry. In addition, we recommend keeping it far away from any direct heat such as radiators or direct sunlight.

  6. Finally, when the garment is dry, use a cool iron to press slightly over the garment.

And just like that, your cashmere will have the TLC it deserves!