Having recently hired our own in house photographer, we headed to Hampstead Heath to shoot some content for one of our brands, VK Cashmere for their AW21 collection lookbook. As sustainability is at the heart of the brand’s identity, we focused on capturing earthy tones and a love and closeness to nature.
BEHIND THE SCENES
Delicate, warm and silky, wearing VK Cashmere feels like pure luxury and is. loved by many. But how can we return the same love back?
Cashmere is a type of wool which is extracted from the plush undercoat of the Kashmir goat, which is softer and finer than sheep’s wool. Due to the fact that these goats can only produce 4-6 ounces each year, cashmere has become very expensive and not as accessible.
Cashmere has natural antibacterial properties and may be easier to wash than you may think. However, it is always important to be patient and persevere with the process, in order to keep your Cashmere looking forever new. We tend to recommend you gently wash your cashmere knitwear after having worn it three or four times.
Here’s how to wash your cashmere in just a few simple steps…
Hand wash the item in lukewarm water (we recommend 35 degrees). In regards to the detergent, we recommend using a cashmere shampoo. However, if this isn’t something you have access to, then a similar mild detergent will do the job just fine.
Squeeze the suds gently through the fabric without rubbing or stretching the garment.
Rinse thoroughly in water of the same temperature.
Do not lift the garment while it is soaked with excess water, as this can cause the garment to change shape.
Once you are done washing the garment, place it gently back into its original shape. Make sure to keep the garment flat on a towel and let it dry naturally. Do not ever tumble dry. In addition, we recommend keeping it far away from any direct heat such as radiators or direct sunlight.
Finally, when the garment is dry, use a cool iron to press slightly over the garment.
And just like that, your cashmere will have the TLC it deserves!
