BRGN - AW21 BEST SELLERS: SHOE EDITION

With AW21 just around the corner, we delve into BRGN’s best sellers of the season. Although the brand is mostly known for its fashionable and functional raincoats, in this AW21 collection, we would like to focus your attention on something a little bit different: The boots.

THE CHELSEA BOOTS

The Chelsea boot in the New Black has been our number one bestseller of the season. It was so popular, we sold out and had to order more stock for reproduction. The Chelsea boots can be ordered for £80 RRP.

The Chelsea boot is handmade out of real leather. It is extremely comfortable, and will protect you from all sorts of terrible weather. They are stylish, meaning you can wear these for a formal event, with a lovely patterned maxi dress; or for a informal occassion with a pair of jeans and an oversized jumper.

It is no surprise to any of us, that earthy colours, such as the Camel and Brown are still going strong for AW21. The ‘Camel’, which has been one of our favourites amongst our customers, is a perfect match for your monochrome nude outfits.

Some other colours which have been popular amongst our AW21 orders are the Lizard Green. We love pairing these with cream and camel colours.

Having a variety of colours to choose from, means you are able to mix and match your boots to different tonal outfits depending on the mood that you are in when you wake up each morning.

LOW CHELSEA BOOT

If high ankled boots are not a bit of you, BRGN also have a low ankle version of the Chelsea boot which is available for £71 RRP. However, the colours become more limited, with only New Black and Camel being ordered and distributed.

HIGH LEATHER BOOTS

The high leather boots are the perfect shoe to transition from Summer into Autumn. Autumn may not necessarily be cold enough for a pair of tights, but may on occasions, be slightly breezier than what we have been used to, over the summer. These knee-high boots will ensure you won’t have to renounce goodbye to your mini skirts just yet, as they will keep you feeling cosy and warm.

VK CASHMERE AW21 LOOKBOOK

Having recently hired our own in house photographer, we headed to Hampstead Heath to shoot some content for one of our brands, VK Cashmere for their AW21 collection lookbook. As sustainability is at the heart of the brand’s identity, we focused on capturing earthy tones and a love and closeness to nature.

BEHIND THE SCENES

INTRODUCING THE TEDDY - LUNE ACTIVE

Lune Active has just dropped a new collection on our doorstep, and I am positive that this is something you do not want to miss!

Cosy, comfortable and desirable, the Teddy collection is made from 100% organic cotton. The fabric itself is soft on the skin, with a light shine to it. Formed of four different pieces, the collection is perfect for various different looks, whether you are looking forward to spending some downtime at home, or an on the go look. The pieces are also combinable and come in three different colours: Pine Green, Purple Brown and Early Grey.

PINE GREEN

PURPLE BROWN

EARLY GREY

10 Odd Molly Outfits We Are Loving This Summer

There’s nothing more we love, than seeing our customers wearing our brands. This week, we headed over to Instagram and selected our favourite Odd Molly outfits.

If you need some inspiration for summer outfits, then look no more, as this selection of outfits will leave you wishing you’d booked a holiday by the coast line.

@Jensynjeppsen

@slavia_karlen

@lara_theresa

@margaretalundemartinson

@fiefroeling

Our favourite combination for this summer season is combining maxi dresses with sandals. The floor-length dress is a style staple season after season, no matter the occasion. The flow of the dresses, makes them breathable, keeping us feeling a little cooler throughout the hotter months. You are bound to turn heads, with these sweet and feminine floral prints.

@lovely_amusan

@rosasofia.style

When you want to dress smart, but not too formal, combining a blouse with some jeans or shorts, has never gone wrong. We absolutely love the way our customers have colour coordinated their accessories to their Odd Molly blouses, bringing the outfit together perfectly.

@b_oneofakind

@melodylaniella

@ecaarlsson

Last, but not least, one of our favourite go-to’s for this summer is the white dress. A white dress goes with absolutely everything, giving us more freedom to play around with accessories and colour combinations. It can be combined with trainers for a comfier and laidback look, or with heeled shoes, if you are feeling more daring.

To see Odd Molly’s SS22 collection book into our showroom now.

Don’t forget to keep tagging us on Instagram to be featured :)

KENNEL & SCHMENGER A/W21 ESSENTIALS

Summer may not be what we all expected, with the weather changing as many times as a girl deciding what to wear to a dinner party. The rain, accompanied by colder temperatures, may leave us wishing we’d be more prepared for these particular situations.

However, fear no more, as we are one step ahead, bringing you the Autumn / Winter 21 essentials for every occasion.

Immediate Autumn / Winter 21 stock available.

POWER

61-34640.420

61-34640.664

These loafers are ideal for everyday wear. They will ensure your outfit looks polished and formal whilst still remaining comfortable. The style Power, also comes in a Taupe colour with silver detailing, giving you the option to switch in between the two depending on your mood for the day.

WONDER

61-14070.654

If comfort is one of your top priorities when searching for shoes, then Wonder is the perfect shoe for you. One thing I hate for sure, is having cold feet during the winter months or alternatively having to layer up on socks something which is not always ideal. The inner lining on these shoes will come to you as a godsend, as they will ensure that your feet remain warm and cosy with no extra effort involved.

POWER

61-34250.664

Our next favourite shoe of the season, is these knee high boots, which are ideal for the days were the rain makes an appearance. The material is made from Soft Nubuk, and is bound to keep you warm and protected.

VERSO

61-92800.424

Some days we may feel lazy and may choose to stay indoors. The Verso shoe, is a shoe which is easy to wear, as its structure allows for the foot to slip on and off with ease. It is also super stylish and is very popular amongst our customers. The fact that they are sandals, also means you are able to wear them throughout different seasons, not just Autumn and Winter. There is very low stock so make sure to get your hands on a pair of these!!

We all need a little TLC from time to time... and so does your VK Cashmere! Here's how

Delicate, warm and silky, wearing VK Cashmere feels like pure luxury and is. loved by many. But how can we return the same love back?

Cashmere is a type of wool which is extracted from the plush undercoat of the Kashmir goat, which is softer and finer than sheep’s wool. Due to the fact that these goats can only produce 4-6 ounces each year, cashmere has become very expensive and not as accessible.

Cashmere has natural antibacterial properties and may be easier to wash than you may think. However, it is always important to be patient and persevere with the process, in order to keep your Cashmere looking forever new. We tend to recommend you gently wash your cashmere knitwear after having worn it three or four times.

Here’s how to wash your cashmere in just a few simple steps…

1. Hand wash the item in lukewarm water (we recommend 35 degrees). In regards to the detergent, we recommend using a cashmere shampoo. However, if this isn’t something you have access to, then a similar mild detergent will do the job just fine.

2. Squeeze the suds gently through the fabric without rubbing or stretching the garment.

3. Rinse thoroughly in water of the same temperature.

4. Do not lift the garment while it is soaked with excess water, as this can cause the garment to change shape.

5. Once you are done washing the garment, place it gently back into its original shape. Make sure to keep the garment flat on a towel and let it dry naturally. Do not ever tumble dry. In addition, we recommend keeping it far away from any direct heat such as radiators or direct sunlight.

6. Finally, when the garment is dry, use a cool iron to press slightly over the garment.

And just like that, your cashmere will have the TLC it deserves!

INTRODUCING MY SLEEPING GYPSY - A JOURNEY OF IMAGINARY REALISM WHICH CONNECTS THE PAST TO THE PRESENT

My Sleeping Gypsy, encapsulates Ukrainian traditions and heritage, blending these with contemporary practices. Each design can be referred to as a canvas in which both traditional and contemporary artists work together to form a unique vision.

The designs are timeless. Inspired by mythical tales, such as the Vyshyvanka’s dress, in which dresses were passed from mother to daughter with the intention of bringing good luck. The embellishments found on some of the designs also symbolise the protection of the soul and the tree of life or femininity.

My Sleeping Gypsy is made for those with a rebellious spirit of the 70’s and a love for modern bohemian fashion. The garments are cut in such a way which allows each individual to embrace all their beautiful imperfections, and with this enter a journey of self-love. 

Sustainability, biodiversity, and animal welfare are at the heart of this brand. All materials are animal-free materials and are sourced locally, which also helps support small craft communities. Each piece is consciously created, in order to generate a piece of clothing that not only is comfortable but also gentle on the skin. With each piece being custom made, thousands of meters of embroidery have been used and numerous weeks of labour have been endured. 

Linens are the top choice for this brand. Choosing quality and durability over quantity. Linens are also water-efficient in production and natural, which as a result makes the garments breathable for your skin. 

The garments are a reminder to help you change for the better and make mindful choices. Will you be taking the path to self-improvement with us and My Sleeping Gypsy? 

OLDSTROM AGENCY - SS22 SHOW DATES

OLDSTROM AGENCY SHOW DATES SS22

Tomorrow Denim - The Worlds First Sustainable Denim Brand

Tomorrow Denim fills a gap in an emerging market for effortless, easy-to-wear fashion with a green conscience.

For every new season the collections are created for the fast growing group of intelligent women who demand to know more about the processes and realities behind the clothes that they wear

Tomorrow offer the highest possible honour within Sustainable Denim for the green hearted and are the first to be certified by both the Nordic Swan ecolabel and EU ecolabel.

Tomorrow works with premium Italian fabrics from Isco and produce in their own factory which promotes gender neutrality – they invest in the community offering a supportive environment, fare wages and healthy working conditions for all employees.

Tomorrow strive to empower Women in the workforce, not just by recruiting, but rather by implementing training programs to develop and promote women to higher positions. The Tomorrow mission is simple: to prove that great styles and a sustainable mindset go hand in hand.

Tomorrow also offer unique transparency with their sustainable production by certifying each denim product with a serial number allowing the buyer with a green conscience to trace their denim garments throughout the process and to see/ feel that they are making a safer purchase for people and the planet.

The Tomorrow woman is an urban woman who makes conscious choices in all facets of life. She does not have a certain age but the common denominator is that she has an attitude about the products she surrounds herself with. She wants to know the content of the product, where it is produced and by whom. She does not compromise on quality and demands that beautiful design and sustainability go together.

Dea Kudibal - Taking care of your premium silk

Designed and created by the designer herself, Dea Kudibal stretched her creative flair from a young age, being brought up by a family of artists. In 2003 the brand started by selling beautiful silk scarves and quickly developed into a beautiful clothing line. The signature stretch silk quality, combined with ethnic prints and handmade details makes this brand a must-have!

The stretch silk quality has become a signature for Dea Kudibal and while most silk is recommended to be dry clean only, Dea Kudibal’s luxury and high quality, along with the great durability has made the stretch silk super easily maintainable, you can simply machine wash all Dea Kudibal Silks! If you choose to machine wash then do so on a slow silk setting at a maximum of 30 degrees, always best to wash with cold water!

However, if you choose to hand wash the pure stretch silk do so at a maximum of 40 degrees to not damage the silk. When doing so always make sure there is no bleach in the detergents and that it is suitable for silk fabrics. It is very important to make sure that you turn your silk inside out and do not scrub or stretch the silk while wet, this can result in the silk stretching and losing its shape. Instead of scrubbing to get the stains out we say leave the garment in the water to soak for up to 30 minutes, this is plenty of time to release all dirt and oils from the fabric.

Wet silk is super fragile and will stretch if hung on a hanger so to dry the silk garments best to lay them flat and air dry. If you wish to speed up the drying process lay the silk garment flat in between 2 cotton towels this way they will help absorb the moisture from the silk.

Once dry, do not iron the silk, the heat will damage the soft fabric fibers. The high quality of the Dea Kudibal silk means you shouldn’t need to iron the garment however If there are some stubborn wrinkles you wish to remove then steaming slowly in a downwards motion will relax the silk fibers and even out any wrinkles, soon as that is done your Dea Kudibal silk garments will be looking fresh and new ready!

Odd Molly SS21 - Immediate Stock

Odd Molly’s Summer Collection 2021 is a journey through places, dreams, culture and time.

It’s a journey to explore new ways to express yourself, to fulfill your dreams, to discover what actually matters and also to find the place where you feel most alive.

Isabelle Dress

This is a dress to shine in! The colorful Odd Molly Isabelle Dress has an all over print and lovely details that give it a bohemian style.

It comes in four fantastic colors: Living Coral, Apricot Tan, Light Powder and Rose.

Immediate Stock Available

Myrtle Dress

Myrtle Dress is an organic cotton dress. It has an all over print and smock at the upper body, which gives it a gorgeous fit.

This garment is made from organic cotton, grown using alternative methods that have less impact on the environment, without chemical fertilisers or pesticides, and is not genetically modified. This is positive for the soil and also provides a better working environment for the farmers.

Holly Pants

The Odd Molly Holly Pants have a flared style that's not just cool but also very flattering. They are made in a corduroy fabric and come in two colors: Pink Mauve and Steel Grey.

Love Pink Mauve and Steel Grey but don't fancy a pair of new pants? Then why not opt for the perfect alternative, the holly-skirt!

Contact Information

Email: stephanie@oldstrom.com

RESORT21 SOLSTICE - OCEAN BREEZE, SALTY HAIR & SUN-KISSED SKIN

The Resort21 Collection features one of the most popular trends this summer - Pearls!

All pieces are made of luxurious freshwater pearls - mixed with the most exclusive ones for a sophisticated look to complement your summer outfits. 

BAROQUE COLLECTION

Timeless elegance defines the Baroque Collection with pearl jewellery. Discover classic and modern designs with new models for this resort collection. These beauties are perfect to style with your favourite beachwear or why not just pair the pearls with a simple t-shirt for that effortless bohemian look?

18K Gold plated and Rhodium Available!

Just like Vouge described..

“The more, the merrier is how you’ll make your summertime pearls a full affair to remember”

OCEAN BLUE DELITE

The new colour Ocean Blue Delite makes us dream of the sea and a clear blue sky. This beautiful colour matches perfectly together with jewellry in Aquamarine, Light Sapphire and other stunning delite colours.

Ocean Blue Delite is available in the entire Mini Drop Series and also as a Gia Stretch Bracelet.

The Sea Star Collection

Accessorise yourself in delightful ocean inspired jewellery for an oh-so-effortless look! Want to go for beach vibes? The Sea Star Collection includes bracelets, necklaces and earrings with Swarovski crystals - perfect to mix and match with each other.

Display and Packaging available and everything comes with a 2 year warranty!

MIXED METALS COLLECTION

The Mixed Metals Collections is all about cool tones of silver and the warming glow of gold. Don ́t be afraid to play with layers and stacks of gold and silver pieces to create contrast and texture. 

These treasures will be on all of our summer wishlists for sure!

CALANTHE COLLECTION

Be elegant and colourful with the fantastic Calanthe set, definitely perfect for all summer adventures. The caramel colored Swarovski crystals remind us of delicious summer cocktails and puts smiles on our faces. 

”KEEPERS”

We have decided to keep some of our top sellers from last year. Therefore you can find Elena Earrings, Zandra and our popular Shell Bracelet in the Solstice collection!

These pieces are all definitely keepers that everyone should hold on to!

IMMEDIATE DELIVERY AVAILABLE

Dea Kudibal - The Silk Road - Ancient China

The FLS21 Dea Kudibal collection is inspired by the Famous Silk Road, Ancient China. Drawing inspiration from the scorching heat found in the Sand Dunes burnished by the sun, the cultural locals and the stunning tropical nature.

Miley Dress Paisley Blue

Handcrafted and cherished pieces have been combined with elements of safari-esque items that create a warm romantic ambience.

Adelaide Dress Brush

The prints, silhouettes and patterns in the FLS21 collection are influenced by the sensitive, bohemian spirit of travellers and traders along the Silk Road.

Cathrin Dress Snake & Brenda Dress Floral Bay

Penelope Tunic Black & Pallas Pants with Wide Leg Floral Bay

Kamille Dress Paisly Blue

The underlying 1970's inspiration continues in the floor length dresses and layers of breezy silk.

Mathilde Wrap Dress Gerbera Purple

The Silk Road is an ancient trade route that linked China to the West. 

The traders carried many goods and brilliant ideas between civilisations. The road not only helped move Silk but ideas, culture, innovations and many other products across the world.

Audrey Dress Paisley Yellow

The Name Silk Road derives from the fact that Silk cloth used to be one of the main products that was traded between many kingdoms.

Harper Maxi Dress & CO Le NS Shirt with Bow Gerbera Orange

Chinese Silk was worshipped throughout Asia and Europe for its impeccable softness and luxury.  For this, China was once called the “Land of silk”

Rossana Dress Persian Rose & Kami Tunic Taupe

The Silk Road was over 4,000 miles long. Trade mainly contained luxury goods as it was impossible to travel heavy, so the goods had to be of high value. 

Marly Dress Shades Multi

The stretch silks quality has become the signature for Dea Kudibal. The luxury of the quality, along with the great durability has made the stretch silk an essential part of every collection.

Kamille Shirt Dress Paisly Blue

A fascination for the ethnic culture has always been a part of the brands identity, hence the exclusive materials and refined handmade details such as embroidery and beadings.

NOW IN STORES

Taking Re-Orders - Immediate Delivery Available

Kennel & Schmenger - Spring Essentials

Spring is here and we have the perfect spring shoes for you! Take a look at what K&S has to offer.

DESERT
NEW COLOUR // NEW MATERIAL

The BOOM Sneaker is perfect for Spring. It is super lightweight and comfortable to wear all day long. The new DESERT colour is a must have this season.

TRAIL Sandals come in black and desert!

Wholesale Prices starting at £66 landed (Made in Europe)

Kennel & Schmenger produces shoes of outstanding quality, amazing fits, and beautiful lasts all made from the absolutely best top quality materials.

Showing until 21st May 2021

EASTER GIFT GUIDE: JEWELLERY BY CAROLINE SVEDBOM

This year why not make your Easter gift something a little more sparkly and full of colour to uplift the mood!

From a very young age we have learned about Easter and its origin roots from Christianity. We have all heard stories about the Easter Bunny that excited us as children. For many people, the holiday has evolved into a more general celebration as we welcome the sunny spring season. It is a beautiful time when the sun starts to shine and all the flowers start to bloom. A time when everything feels just a little bit brighter!

Caroline Svedbom jewellery is the perfect little Easter Gift to send to your loved ones! With social distancing many of us are unable to meet up so A pair of Earrings, gorgeous necklace or bracelet is just the right size to post! Add some mini Chocolate easter eggs and your all set!

Corinna Necklace and Bracelet / Rainbow Combo

This is a necklace-investment you will never regret! Corinna Necklace looks luxurious with whatever you choose to style it with. Perfect for everyday or special occasions, let the Corinna Necklace shine aside you.

New Letter Necklace - Available now in crystal!

Choose 18K Gold Plated or Rhodium.

The cutes gift Idea to uplift and brighten the day!

Order now for immediate delivery.

Choose your perfect Easter Treat!

Happy Easter,

Team Oldstrom

Lune Active - Chic and Elevated Athleisure Wear

Lune Active is an Athleisure wear brand committed to creating collections that blur the lines between sportswear and daywear.

The Athleisure wear trend has only grown more popular. Today, athleisure wear is an authentic style. Every day people are adapting gym clothes into their everyday routine. Athleisure wear has become a must-have wardrobe essential.

More than ever, our busy and hectic lives demand more comfortable and practical clothing that will allow us to adapt to the environment around us freely.

Of course, replacing style for comfort is no option! With Lune Active, you're merging fashion with function for a chic, casual and wearable look.

Turning performance wear into everyday wear is the answer. With Athletic wear, we can blur the lines between the clothes we wear at the gym, lunch, and work.

The Athleisure wear industry is booming!

Mix function with fashion

Wear athleisure wear like a pro. For an effortless yet chic look, mix function with fashion.

Choose to invest in pieces that are of high quality and integrate them into your wardrobe.

Lune Active differentiates itself through innovation, product performance, high-quality garments, and creating items suitable for any moment or anywhere.

Incorporate fashion pieces such as a blazer, leather jacket, jeans or heels to elevate your look.

Accessorise!

To complete your Athleisure wear look, incorporate accessories when appropriate. Going for a cool sporty look, then opt to add a pair of sunglasses, a stylish baseball hat or a super stylish bag!

Lune active has a clean aesthetic. It's effortless and chic with a modern twist.

Lune Active develops its fabrics. The iconic waffle structure of the Moon Suit and the ultra-light stripe in the Forest Suite. All activewear has a four-way stretch for a perfect feminine fit.

Weekend Wear

Athleisure Wear is perfect when you are going for a casual, comfortable look. We love trainers, joggers, sandals, a plain white tee and utility jackets.

Sporty and Casual - Yet fashionable enough and put together!

Your options are endless; let your creativity flow.

The AW21 Collections colour pallet includes taupe, deep purple, brown sugar, pine green, earl grey, petrol, deep indigo and black.

Available in sizes XS to XL

No matter the occasion, style your Athleisure wear to suit your lifestyle!

Campomaggi - The scent of leather & the noble art of craftsmanship

Campomaggi is a premium Italian heritage brand that prides itself on driving sustainability and offering the finest leather products. All of the bags are either fully or partially handmade to deliver a truly unique bag for life.

The collections serve up clean, paired back styles as well as heavily embellished pieces all uniquely sourced and selected by Marco Campomaggi. Each Campomaggi bag tells a story. Accuracy, care, attention and dedication are fundamental ingredients when creating the first prototype of each new model. This is a very delicate phase, the first step in transforming an idea into something tangible.

Campomaggi Women's and Men's Collections

The Women's Collection

The collection features woven and stud embellished bags and accessories. Creating a collection with timeless lines and a vintage feel.

The Men's Collection

The menswear line offers unique models in cowhide, nylon and canvas mixed with handcrafted leather details. A collection of bags, backpacks and belts provide both functionality and style.

A complex vegetable tanning process gives each bag its own identity. Most piecese show off the veins and irregularities which adds to the authenticity.

Macro Campomaggi

Marco Campomaggi is driven by the idea of creating bags and accessories that mirror his philosophy.

“I started from nothing. It’s a catch phrase, but in my case it’s also the truth” - Marco Campomaggi

To buy it is to OWN it; all bags have a lifetime guarantee. Each bag sold is inclusive of patented leather care cream invented in house, to further promote the message that your bag is an investment that will last forever.

Showing until 26th March, 2021

Kennel & Schmenger - Excellence in Shoe Making since 1918

Kennel & Schmenger was founded in 1918 by Fritz Kennel in Germany, Pirmasens. The brand has a long and proud tradition that combines handcraft and zeitgeist in their manufacturing. Kennel & Schmenger and its unique signature designs have secured a place as one of the key brands in the premium segment. The brand is known for its outstanding quality, very good & comfortable fits, and beautiful lasts.

Kennel and Schmenger bring very progressive fashion. Making the shoes still undergo traditional processes which include a lot of manual work. There is an incredible amount of attention to detail that goes into every single shoe, this way the quality of the shoes of Kennel und Schmenger is guaranteed to be of the highest standard. Kennel & Schmenger know how to find a good balance between the latest fashion trends and classic lines.

Kennel & Schmenger collections have a wide variety within all product groups of styles that convey both aesthetics and casualness. Over the years Kennel & Schmenger gained essential experience in shoe making. This comprehensive know-how is used throughout all groups of products like pumps, sneakers, sandals, boots, and booties.

To this day the company has remained a family-run business. With their Craftsmanship and expertise combined they simply make some of the best shoes in the world.

The shoe market has changed so much over the years and while once Germany was at the heart of shoe manufacturing this has significantly changed. Despite many brands choosing to move their manufacturing locations, Kennel & Schmenger have decided to stay and manufacture in Germany. Kennel & Schmenger is now one of the last remaining factories in Germany that still produces locally. Over generations, Kennel & Schmenger became known as reliable and trustworthy partners in trade and business.

Creative Director, Andreas Klautzsch strives towards progressive brand development of the fashion-oriented premium label.

Wholesale Prices starting at £66 landed (Made in Europe)

Showing until 26th March

SCOOP X OLDSTROM INTERVIEW

KAREN RADLEY IN CONVERSATION WITH CAROLINE EKSTRÖM, OLDSTROM

Founder Karen Radley caught up with Caroline Ekstrom during a very cold Sunday walk in Victoria Park. 

Tell me about your background...

My parents are both Swedish, but I was born and grew up in Copenhagen, Denmark. I tend to call myself Scandinavian these days, as that covers both. I still spend a lot of time over there throughout the year. We have a summerhouse at Falsterbo in southern Sweden, just a short hop over “The Bridge” aka Öresundsbron from Copenhagen.

I come from a family of entrepreneurs, on one side we are very creative and the other we are farming stock. Growing up with animals and horses was my very big passion.

However, as you know, it is a little difficult incorporating horses into my everyday life living in London, but I try and ride whenever possible. Last year I was lucky enough to spend some time in Botswana riding in the Okawanga Delta - an incredible experience! We were completely switched off from the rest of the world, riding for over six hours a day.

Why did you decide to go into the fashion industry?

Even from an early age, I always knew I wanted to run my own business. But what this was did become clear until my internship with an accessories brand whilst studying business management at university.

From day one it never felt like work. Combining creativity with business acumen instantly made me feel as though I had found my dream career.

When did you start the Oldstrom Agency?

After a few years of managing a fashion distribution agency specialising in US brands, I felt I had achieved what I set out to do and needed a new challenge. At the same time, I was seeing the rise of Scandinavian fashion brands, and identified an unique opportunity to launch these collections into the UK and Irish markets The agency has since evolved to not just include Scandinavian fashion, but to focus on sustainability and digital as part of our strategy.

Your showroom is in Shoreditch - can you tell me why you chose the area?

Shoreditch is the centre for many creative industries in the UK, attracting most of the fashion forward agencies, There is a vibe here just like no other – I love it. As today, when we are walking around Victoria Park and having coffee in Broadway Market and cupcakes at Violet Bakery! There is always a new exhibition on, a new restaurant, a party to go to but most importantly the people here are inspiring, creative and open-minded.

How do you choose the designers and retailers you work with?

My number one for choosing brands is working together with the right people. We need to have a team we can really communicate and rely upon. Since we are the extension of the brand in the UK and Ireland, having a good relationship is the key to succeeding.

Secondly, we look for brands who deliver quality, value for money and a story to tell; a clear purpose. Over the last year, sustainability and being digitally equipped have become two key factors which need to be an essential part of any brands core strategy.

Have you represented Dea Kudibal and Campomaggi a long time?

Yes, both brands have been with the agency for a couple of years now. Dea Kudibal is one of the first designers I signed. We have been on an incredible growth journey together and it really is a partnership. We have seen 40% growth season on season since the beginning. We have a close relationship not just between Dea and myself, but with the whole team in Copenhagen. However, I think an important element that has contributed to their growth is they always listen to sales feedback and then feed this into their next collections.

Do you have any new designers on-board for this season?

Yes, we are thrilled to have signed two new brands for AW21.

Lune Active is a sustainable Dutch athleisurewear brand, founded in 2019 and produced in Portugal from GOTS certified materials. Launched at a lifestyle show in Las Vegas, it was picked up by Barry’s Bootcamp and key stores like De Bijenkorf, with a huge influencer fan base including Kate Bock, Negin Mirsalehi, Romee Strijd and Elaisaya to name a few. They are filling a gap at the moment for activewear as you can wear whilst you are working out but also throughout the day- Athleisure. We have started showing this brand for immediate delivery and have already had a huge response. Prices start from €18 wholesale.

A brand that I am particularly excited about introducing this season is Tomorrow Denim. I have been searching high and low for a premium denim brand that delivered on quality and design but most importantly on sustainability. I really do believe this will be the next big brand in denim. We have just launched into Selfridges for SS21. Founded in Copenhagen in 2017, Tomorrow is the world’s first sustainable denim brand certified by both the Nordic Swan Ecolabel and the EU Ecolabel. RRP £150-£200.

Any chance of giving us some words of positivity to share with our readers?

There’s positivity to draw from the hard and strange year we have had.

I feel much more connected to friends, family, co-workers and all our clients. There has been a real sense of we are in this together. I have never worked so hard in my life! Running your own business during a pandemic has been 24/7. Every day one faces a new challenge, but every day has also brought so many lessons. As a small business we have been incredibly agile, we have been able to adapt quickly and most importantly stayed close to our clients and brands.

Despite the climate we have seen growth across all brands, proud and excited to have expanded the team and the brand portfolio in 2021.

International Women's Day - Oldstrom Women

For International Women’s day We would like to Celebrate our role models. We have asked ‘Oldstrom Women’ who are inspirational and women that we are proud of here at Oldstrom to answer a few questions! As women we are sometimes too modest and don’t take compliments! So we have Decided to turn this around and shine some light on some of the strong, beautiful and talented Oldstrom Women!

Lisa de Vries
- Lune Active -

What have you started doing the past year that has had a huge impact on your life?

I have been focusing a lot more on self-care and self-love. Being an entrepreneur can be quite stressful and time-consuming, so it is important to take care of yourself and your body. This is also what LUNE Active is all about.

How does it feel being a Women in the Fashion Industry running a successful business along side 2 other strong women?

Of course, it feels amazing, and you get a lot of credits for that daily. I hear a lot of the time how strong we are to have managed to be here; 3 ‘women’ running this business but I strongly believe there is no difference in men and women, it's about motivation, passion, and personality for me.

Why Activewear? Is this a passion that has turned into a career?

I was actually telling people 10 years ago that I would have my own activewear brand. Which was like a man on the moon idea. Little did I know I would stumble upon an amazing spirit like Ashley who wanted the same thing! There is something about activewear that makes you feel feminine, sexy, and just powerful. It's the total package.

What are you most proud of as a woman both in your personal and business life?

I think what I am most proud of is kindness in both personal and business life. The softer, feminine side of me is something that I cherish. I don’t ever want to be that cold or hard businesswoman; I believe there is another way. I do need to toughen up a bit sometimes, Ashley says ;)

Have you felt that gender has brought any challenges? How have you overcome and grown from these?

I have actually never experienced that. But I think with being the youngest of 5 kids in the family and being the only girl; I am just not that sensitive for that. In my family, I might have been the youngest, might have been the only girl, but I was (and still am) the boss 

Do you have any female role models who inspire you?

It might sound cliché, but that would be my mother. Being the kick-ass entrepreneur that she is! She is a typical powerhouse in a business mainly ruled by men with attitude. She is fierce, but everything she does, she does with love.

What future advice would you give for women around the world?

Don’t think you will make it by screaming the loudest and think you need to copy the male behavior to join the game. Always stay very true to yourself and acknowledge your feminine side as your strong armor and take advantage of it sometimes. Most of all, be kind to yourself and others, keep your spirit high and positive, as you will attract the same.

Ashley Samuel
- Lune Active -

What have you started doing the past year that has had a huge impact on your life?

I have been an entrepreneur since I was 21 years old. Always have been the type to run and keep running. Chasing my goals and never stop was something I lived by. Last year I decided it was time to take a little step back. To bring more structure into my working schedules and to take a little time to self reflect. Doing things more consciously and doing it following a planning has helped me both personally and in my business.

How does it feel being a Women in the Fashion Industry running your own successful business?

 I have not known anything else to be honest. For me it has always been normal to be running my own business, and it has always felt great. No matter if you are a man or a woman, having something that is your own and see it grow with every little step is just amazing. 

 Why Activewear? Is this a passion that has turned into a career? 

Activewear and being active has been my life since i started professional soccer wheel was young. I have been personal trainer and ran my own gym. Besides motivating girls and women to have a healthy lifestyle and be in perfect shape I missed styling them to look the part also. Lune Active was the perfect answer to that. 

 What are you most proud of as a woman both in your personal and business life?

I am proud of my discipline and creativity. Those two things also are key in my business and personal life. I set my goals creatively and have the discipline to achieve them.  

 Have you felt that gender has brought any challenges? How have you overcome and grown from these? 

Not at all. I have played soccer for 7 years and have been around men a lot while doing so. I have never felt any difference between men and women. But that doesnt mean I am so very proud to be a female entrepreneur. 

 Do you have any female role models who inspire you?

I dont specifically have 1 female that inspires me, for me all female entrepreneurs are examples for me. It does not matter how big your company is, how high of a profit you make or how famous you are. Power women who achieve having a succesful company and for example also have a family and are fit and healthy, are major inspirations to me.

What future advice would you give for women around the world? 

“Make your life work for you—you can have a fulfilling career and be an amazing mother.”

Ros-Mari Gaundal
- BRGN -

Have you started doing anything in the past year that has had a huge impact on your life and changed your perspective on life?

I have started to practice mindfulness, and that has really had a positive impact on my life. 

How does it feel being a Women in the Fashion Industry running your own successful business? 

In everyday life, I am not focusing on gender. My aim is to do the best I can and want everyone else around me to do the same. If we are able to do that, and pull in the same direction, we can make great things happen, regardless of our gender.  That said, I know we are very lucky being born in Norway, where we have come a long way with gender equality. 

Why BRGN and Rainwear? 

The idea started with Karine and me moving to Bergen from Eastern part of Norway. There´s a big difference in terms of rainy days and downpour on the East and West coast of Norway. At that time, we didn´t know each other. We met at work and became colleagues and friends. One day walking up mount Fløyen in Bergen, I asked Karine if she knew any rainwear that could stand the Bergen weather, without looking like a typical raincoat. Karine admitted that it was hard to find a raincoat that she liked. So, we decided to take the problem into our own hands. 

What are you most proud of as a woman both in your personal and business life? 

I am proud of Karine and myself, because we dared to follow our dream. And also, as women, that we have managed to balance having kids and starting up a busines at the same time.  

Have you felt that gender has brought any challenges? How have you overcome and grown from these?

 I believe that one can do whatever regardless of gender. At the same time, I also know that everyone else does not believe the same, and that there of course are obstacles just because we are born as girls. Some also feel threatened by powerful women going their own way. I guess that what I have learned is to focus on your goal, don´t lose sight even if people are telling you that you can´t reach it. Focus on proving them wrong.  Most problems are solvable, and there are many solutions to a problem. I try not to focus on obstacles or negativity and believe that to focus on how you meet the negativity and obstacles is the best way of overcoming them. 

Do you have any female role models who inspire you? 

Hard working women in general inspire me, what their work consists of or where they work is not important. But the eagerness to work, and deliver a good result is always inspiring. 

What future advice would you give for women around the world? 

Don’t focus on limitations, use your energy to look for the solution.  

Dea Kudibal
- Founder -

What have you started doing the past year that has had a huge impact on your life? 

The most significant thing that I have started doing the past year is to walk in the forest every day. I walk 6-10 km in the nature no matter how the weather is. Most of the time I do a lot of phone call-meetings during my walks, and lately I have also started listening to audio books which I really enjoy. 

How does it feel being a Women in the Fashion Industry running your own successful business?

Being a woman running my fashion business makes me really happy. I started the Dea Kudibal company 18 years ago and I still look forward every day to go to work.

What are you most proud of as a woman both in your personal and business life? 

What makes me most proud and grateful is that I have Good people around me. I have reached a point in life where I am very aware of what energy the people, I surround me with have. I believe that relationships – both professional and private relations have to be positive and that both parties want the best for each other.

Have you felt that gender has brought any challenges? Maybe, I am naïve, but I have not felt that gender has been a challenge to my career. I think that in the fashion business, people are used to women in managing positions and in general Denmark has a high level of equality in the workplaces. 

 Do you have any female role models who inspire you? 

My female role-models are the women in the Dea Kudibal Company. They are amazing specialists within their fields, and I respect them a lot and they inspire me with their professionalism and enthusiasm. I have always loved Oprah Winfrey who is fantastic businesswoman, but also a fantastic philanthropist who makes a difference for so many people.

What future advice would you give for women around the world? 

To Believe in yourself and if you have an idea - GO FOR IT! Many women I have met on my way are so afraid to make mistakes and I think that this a huge challenge. Half of the success, if you want to obtain something, is to get started

So get Going and don’t be afraid of making mistakes. You will only learn from them. Many, especially younger women, I meet are very concerned about not making mistakes. I think this is really a pity, as we all learn so much from making mistakes - and it also proves that we are DOING something!

Caroline Svedbom

- Founder -

What have you started doing the past year that has had a huge impact on your life?

I have started to have “me time” and invest in enjoying being in the present. I also try to have at least 1 day each week as “creative” day. I think we fill our brains with so much information so sometimes we need a checkout from our devices and just be in now. 

How does it feel being a Women in the Industry running your own successful Jewellery business?

It feels amazing to be able to work with my passion and what I love most, my customers and my team gives me so much inspiration and I’m proud to be a woman who believes in my dreams. 

 What are you most proud of as a woman both in your personal and business life?

To fulfil my dreams, never stop dreaming and visualizing. I'm a dreamer and that's probably made me where I am today. When it comes to my business life, I’m most proud of to make woman around the world happy when they wear my design. To see my company, grow from a dream, without any loan, only a big passion and to give people both in Greece and here in Sweden work. I’m also proud of that I take nothing for granted and always stay humble - to my customers, my team and all around me.  

 Have you always wanted to be an entrepreneur? 

I think I've always been curious. My passion for jewellery is genuine and even if I were to have a much smaller business in scale, I would love it just as much as now. I think it's an important part that it's not the “size” itself, it's the love of what you do. So being an entrepreneur is also about seeing opportunities. 

Where does your creativity come from?

I get my creativity from all the beauty around us. It can be nature; from people I meet in everyday life or from a trip. Usually, I get inspiration from seeing an outfit and the desire to "complement" it with jewellery. For example, matching a nice green dress with jewellery in the same crystal colour, then you have the look! I love to mix and match, to have fun with jewellery. My design should give joy and happiness in the woman's life and give your everyday outfit that extra glam! 

Have you felt that gender has brought any challenges? How have you overcome and grown from these? 

Absolutely not, I rather think that people are incredibly supportive and give us incredible much love, from both genders. I think it has become different today than it was before. 

Do you have any female role models who inspire you?

I have many women that I admire - who do what they love and stand up for their opinions and make the world a better place. 

What future advice would you give for women around the world?

Never regret a day in your life - good days give you happiness and bad days give you experience. Follow your dreams and always stay humble, and don’t forget to have fun and smile. 

Happy International Women’s Day!

Love,

Team Oldstrom