Odd Molly is not just a fashion concept; it is a state of mind and lifestyle choice. Odd Molly encourages women to be true to themselves and lead a fearless lifestyle.

Founded in 2002 by Karin Jim felt-Ghatan, Per Holknekt and Christer Andersson on a strong heritage, Odd Molly is a dynamic brand that optimises the Californian lifestyle with a Scandinavian twist. Odd Molly has continuously designed clothing set apart by distinctive details that captures the imagination and elevates the art of dressing up for every occasion. Globally recognised brand for its aspiration, luxurious and versatile collections.

The Odd Molly Woman is confident, expressive, efficient and fearless. She is always curious and inquisitive of the worlds ongoing. The Odd Molly woman is a trendsetter who knows her own style and sees fashion as freedom for self-expression. Loves to mix her wardrobe with quirky, colourful treasures! Both new and vintage! She is vibrant, feminine and playful. Loves colour and unique patters. Odd Molly is the perfect brand for self-expression! Clothes are designed to enable women worldwide to feel and look their absolute best, Regardless of age or size!

Sustainability

Sustainability is key for Odd Molly. If there is an option to choose ecological and ethically made clothing, the Odd Molly customer will always make a clear stand and choose sustainability.

For Odd Molly, sustainability is a whole journey process from the start of design development to recycling at the end of the garment's lifecycle.

Many factors will determine if a garment is sustainable or not.

Length of life: Garments that last many seasons are the most sustainable!
Material: A raw material has different impacts on nature. Odd Molly uses sustainable materials, Such as recycled polyester, organic cotton, Tencel(Lyocell), Digital prints and fabrics from WeaReSpindye.
Production methods: Odd Molly works actively, making sure that all factories comply with chemical legislations.
Transportation: In China, the carrier has started using electric trucks. The number of air freight has decreased, and Odd Molly is continuously reviewing and improving network logistics pushing sustainability issues forward to make a positive change.
Care: The quality and how often the garment needs to be washed is a crucial factor.

Collaborations

Odd Molly has worked with multiple Influencers that align with Odd Molly, increasing knowledge of the brand though promoting collection with beautiful content! Some of the successful collaborations that Odd Molly will continue in this Autumn are: Amelia Braunstalahl, Johanna Ljungqvist, Surely Soh, Caroline Kejbert and Sara Patrikka.